What is the Amazon blue badge? What is its function?

Many buyers on Amazon have discovered the existence of the small blue label, but careful buyers should have discovered that some big brand products have this small blue label, and many niche products do not have this logo. So what does the Amazon small blue label mean?

What is the Amazon blue badge?

Amazon's small blue label appears in the Additional Details section below the Bullet Point of the product. It is a mark of Amazon's new Transparency program, which allows consumers to know at the first time. Products are protected by Transparency, and every product purchased by consumers is verified and confirmed to be authentic before shipment.

What is the Amazon blue label function?

1. Guarantee of authenticity

Inform consumers at the first opportunity that the product is protected by Transparency, and the merchant guarantees that the product purchased by consumers in the store has been verified and confirmed to be authentic before delivery.

2. Favorability and trust

Show consumers the brand’s investment in consumer protection in the pre-sales stage, and help the brand increase brand favorability and build trust during consumer browsing, ordering, and after-sales.

Once Amazon sellers have this "little blue label", they are also indirectly telling consumers that their products have been protected by the Transparency Program and are genuine. Imagine that when a buyer searches for the product they want on Amazon, a bunch of listings will pop up. If one of the listings has a "little blue label" to tell the buyer that it has been officially verified and confirmed to be authentic, wouldn't it immediately gain the buyer's trust and increase the purchase success rate?

Products with Amazon's small blue label have been included in Amazon's transparency program. It is a guarantee mark that indicates that the product is authentic. This is a kind of protection for the brand of the Amazon platform and also a kind of protection for consumers. As long as you look for this mark to buy the product, there will be no problem.

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