Is Amazon's big brand authorization reliable? Related questions answered

To open a store on Amazon, you basically need to have a brand. If you really don’t have a brand, you can also consider obtaining a brand authorization, but authorization is basically charged, so in general, it is recommended that you directly register a brand. So is Amazon’s big brand authorization reliable?

Is Amazon’s big brand authorization reliable?

Reliable.

1. Pure brand authorization will not be associated, but if you violate the regulations and operate an authorized store, which leads to the closure of the store, the Amazon platform may associate your other stores along the brand line. Therefore, the essence is not the brand, but whether the store operation is illegal.

2. Improper operation: applying for brand registration of trademark in two or more stores instead of authorizing small stores by large stores.

3. The brand is authorized normally, but the products sold by multiple authorized accounts are exactly the same. Excessive product similarity will also attract the attention of Amazon platform algorithms and cause association problems.

Related questions and answers:

Q: Can a store have multiple brands?

A: Yes, Amazon allows one store to apply for multiple brand registrations.

Q: Can a brand be used in multiple Amazon stores?

A: Yes, but please remember that a trademark can only be registered once, and other stores can only be authorized. You cannot apply for brand registration for a trademark in multiple stores.

As long as it is a formal brand authorization, it is reliable. When choosing brand authorization, you must first understand the brand situation, and then see if it is in line with the development of your own store, etc. Although brand authorization seems to be only an hour, it actually still affects the subsequent development of the store.

Recommended reading:

How to upload products after Amazon brand registration? What is the method?

How to register Amazon Brand? What should I pay attention to when registering Amazon Brand?

Does Amazon brand registration require a trademark? What should I prepare for trademark application?