How to place Amazon ads? Related questions answered

More and more merchants are opening stores on Amazon. Amazon merchants need to master some store operation skills, such as advertising. This is helpful to increase the exposure of products. So how to place Amazon ads?

How to place Amazon ads?

1. Select the product you want to advertise.

2. Set your budget. Just $10 a day can help you increase sales.

3. Select automatic targeting, and Amazon will select keywords for you to match with consumers related to your products. Enter a bid, and your work is done.

4. If you have already determined the keywords or products you want to place, use manual placement.

Related questions and answers:

1. How to promote products with high bidding and fierce competition?

This is a big problem. To solve this problem, we need to carefully analyze the situation of our own products and product categories. The general policy is:

The listing must be optimized well enough. Only when it is optimized can your advertising conversion rate be high. Otherwise, spending more on bidding will not have any effect.

Focus on long-tail keywords, because for products with high competition, long keywords are very expensive.

2. In what situations are the three different price modes (fixed/decreased only/increased or decreased) applicable?

When your advertising effect is stable and ACOS is well controlled, you can fix the bidding.

When your advertising is effective but you think your call charges are a bit high, you can try "reducing only"

If you want to get more orders and the budget is sufficient, then select "Increase or decrease". Generally speaking, if it is a broad match or phrase match, it is more appropriate to choose a fixed bid or just reduce it. For details, please refer to my previous article Mastering Amazon Advertising Bidding Strategies - Get More Orders

3. How to choose keywords for advertising? For example: when to place big keywords and when to place long-tail keywords/how to deal with main keywords with no conversion and high cost?

To answer this question, we also need to analyze the advertising report. Of course, there are also specific guidelines:

If the product is already a BEST SELLER and the advertising effect is good, then you can choose some big words to increase orders and raise the ceiling. It is also best to do display advertising.

Long-tail keywords are used for products with fierce competition or new products, and listings that lack competitiveness.

If there is no conversion and high cost, you should deny it. If it is a very relevant product, you should analyze whether there is a problem with your listing.

After reading the above introduction, everyone should know how to place Amazon ads. There are skills in placing Amazon ads. Amazon merchants can learn about it if necessary. I hope the above content will be helpful to everyone.

Recommended reading:

Why is Amazon's automatic advertising not exposed? What is the reason?

How many SKUs can be listed on Amazon at most? What should I pay attention to when creating products?

How to return goods from Amazon in China? What documents do I need to prepare?