At the end of the year, massage technicians are on duty

At the busy end of the year, we might as well stop and give ourselves a spiritual massage. From the wisdom of private business to the strategy of making easy money, to sticking to a career within one's ability, Dayu's sharing not only provides practical business strategies, but also gives us inspiration on how to stay awake and focused in the business world.

A few days ago, a friend told me: "Your content is much better than Liu Run and Wu Xiaobo's."

I said, "We have different functions. My content allows you to support your family, and their content makes you spiritually happy."

The boss makes a fortune, and I am the big fish.

Not made up, real chat.

In fact, I envy them and want to be like them.

After all, spiritual massage is also a kind of massage, and the business of massage parlors has always been much better than that of Chinese medicine clinics.

A while ago, after playing ball, I felt sore all over, so I went to a massage parlor with a Chinese medicine license. The technician said he had a license, and he started pressing my acupoints very hard, which made me feel so painful.

I secretly decided: I will never come to this kind of useless shop again, and I will go find a "real" massage next time.

It’s too deep, there is no traffic!

Well, we are all technicians, so let's not look down on each other! At the end of 2024, I would like to share some of my business insights this year, hoping that they will be helpful to you.

1. Spend time and persist in your private domain.

How to make money in private domain? Use time to cultivate customers.

If you keep delivering valuable things, customers will come to you. Private domain is a cultivation system, selling goods is one, and IP is also one.

The essence of all transactions is the fulfillment of trust.

Souls trade a thousand times, cash trades once.

You need to make countless soul-to-soul transactions with private domain customers first. This means that the quality of your product is repeatedly recognized, and then the transactions will come naturally.

We have real things to share, are willing to be sincere to others, and do things reliably, so we will never lack business.

In the private domain, use time to turn strangers into transactions.

2. Make easy money by taking shortcuts.

In 2024, I have met many people who made money by taking shortcuts.

The corresponding things to the side paths are the rules that are on the surface. In fact, any "massively publicized opportunity" is either immature or an outdated bonus, and it is unlikely that you will make money if you enter it.

To find that "small path", for example, at the beginning of the year, I heard from a friend of Douyin: From the data, the traffic cost of the video account this year is low, and the efficiency of bringing goods is also low.

This sentence made me realize that it is easy to attract fans by creating content, but the user ordering habit still needs to be cultivated.

Then you should attract fans! This is a small path.

What should we do after Mr. Luo, Mr. Wu and Mr. Liu have finished talking about the trends in 2025?

The reverse operation can also be considered a trick!

Please don’t be surprised, teachers. This is just the truth.

3. Make money within your ability and don’t be greedy.

In the field of WeChat e-commerce, is there anyone who has been more "tempted" than me?

10 WeChat accounts, tens of thousands of messages every day, various cooperation needs: IP companionship, marketing planning, paid agency, advertising, product promotion needs...

Of course, there are also invitations to partner in various private domain platform projects.

I have some traffic and some knowledge, but my ability is limited. I can’t do everything! And I only have 24 hours in a day.

Politely refuse, I can't do it!

Focus on improving your professional abilities. If you can be the best in the country in one of your abilities, you will be awesome and you won't need anything else.

One of our members has more than 4,000 friends on WeChat, and he can make 2 million in a year by running Kuaituantuan alone. Why can't you?

It’s not that your business doesn’t make money, it’s that you haven’t tapped into your ability to make money.

4. Charlie Munger: Do it right and repeat it.

This is the deepest understanding that Mr. Charlie Munger gave me.

Don't think too much, and don't envy other people's tricks. Test like crazy, and if you get good results, just repeat it.

How do businesses get traffic? The official account is not working, so I started a video account. At the beginning, the video account played short videos and had no traffic.

I kept changing the copy and looking for shooting formats over and over again. After half a year, my video went viral in August, with more than 5,000 reposts and 3,000 followers.

Then I repeatedly optimized the structure of this video. It had 300,000 views in October, 1 million views per video in November, and now basically each video has 1,000 reposts.

To repeat what Munger said:

“If we did something right, we will learn from the experience and continue to do it as always.

There is a simple truth in life: do it right and repeat it. "

5. Ordinary people should not always look up at the sky, but keep their heads down and do their work.

As a vertical media for WeChat e-commerce, I will publish some trending things, and also use a lot of big words.

But for an ordinary person or an ordinary businessman, just take a look at it and don't always pay attention to these things, because you can make good profits if you do any specific business well.

Whether the trend exists or not does not affect the lives of individuals much. People are quietly making money in private, public, and gray and black industries.

If you keep your head down and work hard, and dig out food from the soil, you are a strong man.

Ordinary people should not be influenced by the big words of commercial bloggers. They will not be responsible for your life, not even for a penny.

Of course, that includes me.

Ding! The hour has passed, the spiritual massage is over, and the technician is off duty.

2025 continues to tick, I wish you good fortune in 2025!