How to choose store products when placing advertisements on Shopee?

Choosing suitable products for advertising can maximize your sales. It is recommended that you refer to the system-recommended products of Shopee Advertising when selecting advertising products. You will no longer be confused and have no direction when selecting advertising products. It can help you find advertising products with the best sales potential!

1. How do I know which product in the store is suitable for advertising?

The algorithm used by Shopee to recommend products will continuously analyze data on various aspects of product performance and mark the recommended products on the products.

Allows sellers to accurately select products with high sales potential when placing ads.

When advertising using the desktop version of Seller Central, recommended products will be highlighted using the "Best Sales", "Best Cost-Effectiveness", or "Best Search Volume" labels.

2. What are “best sales volume”, “best input-output ratio” and “best search volume”?

"Best Sellers" are the hottest-selling products in the product category and have huge sales potential. They can bring more sales to the store through advertising.

Products with a “good ROI” have the potential to improve the overall advertising ROI. The benchmark for judgment is based on the product’s natural sales performance and the average advertising expenditure ratio of its product category.

"Hottest Searches" are related to popular search keywords. This type of product has the opportunity to generate more exposure and sales through advertising.

3. Can I directly advertise all recommended products?

Of course! You can use Shopee's advertising backend to easily select up to 50 recommended products to advertise:

1. Click the "+ Add Ad" button on the Shopee ad

2. Select the type of ad you want to add

3. Set the advertising budget and the expected advertising period

4. Click the "+" button below the product settings

5. Check the box labeled "Select all recommended products"

If your store has less than or exactly 50 recommended products, all of them will be selected.

If you have more than 50 recommended products in your store, the system will automatically select 50 recommended products with the highest sales potential

If you have more than 50 recommended products and want to advertise all the products recommended by Shopee advertising, you only need to wait until the current advertising settings are completed, set up a new advertisement in the Shopee advertising background, and check the "Select all recommended products" option again in the new advertisement.

6. Click the "Confirm" button.