You will regret not reading these wonderful copywritings

‍‍‍‍‍This article brings together 11 wonderful copywriting cases and ideas, presented in the form of a "hot pot" hodgepodge, and is recommended for people who are interested in copywriting.

Today's English conversation training and selling vocabulary books are all very popular. They are different from Li Yang's and New Oriental in the past.

Their copywriting takes the perspective of Generation Z and conceives the topic of applying for a job change, all of which are considerate of the thoughts and rebelliousness of the post-00s.

Of course, the actors are the ones who sell the lessons and books, and they sometimes laugh when they act, and their accents are not very impressive. But the layers of progression and reversal, the staying and leaving of each other, regardless of the authenticity of the plot, the intimate copywriting alone will make people who want to learn the dialogue and buy the book very interested. It is nothing like the old-fashioned way of learning English by memorizing words, which is very disconnected from life and the workplace.

Therefore, copywriters are never alone. If you want to participate in selling products, you must think about the potential buyers at the moment. If they are impulsive, you will achieve it.

Moreover, advertising copywriting has the advantage of creativity. After watching too many movies, you can graft them in and reverse them to the climax.

Why didn't anyone study this kind of marketing technique in the past? They just thought that reading 300 Tang poems and reciting poems about the scenery was enough, but they never thought about how to apply the knowledge flexibly to suit the situation. The idea and setting of the copy really need "reward in this life".

Of course, the copywriter can also create another satirical version just for entertainment purposes.

01

Watching an outdated video will still trigger new thinking for the copywriter.

Philosophical writers would also wonder, is this an illogical statement, or is it a theoretical statement that contradicts logical theory? Some even thought it was said by Einstein.

Looking through the posters in the former Soviet Union, there were also posters that supported this equation. They changed the numbers and added people's enthusiasm to encourage workers to compress the five-year plan into four years.

Winston, the hero of Orwell's novel, finally wrote that freedom is the freedom to say that two plus two equals four.

Regarding telling lies with open eyes, the copywriter also has a more realistic version.

02

I guess there was a new copywriter in the property management company. He heard from an old colleague that there was a phenomenon of random dumping of garbage in the community, so he personally announced the situation.

The copywriter may not have thought about combining the pictures and the environment in his daily life. Other old colleagues probably don’t care either. They just have to do some work and are happy to see it done.

This is a problem, I wonder if it will cause complaints. When we take the garbage home, we put it into the classification bin, but what about the "big garbage" called human beings?

03

What product is this about? Can anyone remind me of it?

04

Teacher Xiaofeng was sitting around in the summer and found the same tune works of these two celebrities. He asked the copywriter which one he liked and why.

Bo Hu is a man, but he behaves like a woman. His great talent is revealed among the flowers, but he is not valued.

Qingzhao, a girl, Pan Feihong seems to be thinking about Mingcheng, but she is worried about her father Ge Fei being implicated.

Yuan Fang's copywriting, what do you think?

05

There was a copywriter who had an interesting incident more than three years ago.

Someone commented: It's definitely not 2.1 million more, but your greatest achievement is that you now have a house for 3.5 million. TA originally wanted to open an advertising company and do real estate.

06

A friend in the group posted two "Martian language test papers", which I guess was a precaution.

Do you feel the same way and say it's nothing special?

07

A copywriter asked in-depth questions: If a wine seller writes about wine like this, what kind of sales and customer base will it have? Will it fly against the wind?

There are many drunkards in this account, please take a look.

08

Is this also the reason why copywriters don't get married?

09

The copywriter's resignation is also unique.

10

After this year's college entrance examination, not only has the trend of voluntary application for majors changed, but the ranking of schools has also changed drastically.

11

Feng Tingyu now specializes in the study of middle-aged men.

Author: Steven Cheng

Source: WeChat public account "Copywriting Free Shipping"