Why is there so few orders on Shopee? How to solve it?

In fact, there are many sellers in the market like Amazon, Shopee, and other platforms, and many new sellers register to open stores every day. Recently, I received some questions from Shopee sellers, wanting to know why there are fewer orders on Shopee?

1. The product price is high

Shopee is more suitable for low-price, high-volume operation strategies. Although setting the price of goods too high can guarantee its own profits and make a profit from each sale, it cannot guarantee sales. If it is set too low, if the operation is not done properly, it will lose money on each sale, and it will be difficult for sellers to survive in the long run. Many sellers understand this principle, but because most sellers purchase through supply platforms, the price after adding profits, freight, and cargo damage fees cannot be very low. There are also sellers who would rather raise the price than lose money. There is nothing right or wrong in this idea, but we also know that it is normal for buyers to compare prices from three different stores. Therefore, the cost, freight, and profit of the products you promote must be calculated. If the final price does not have a cost-effective advantage, this product is not recommended for promotion.

We are not against high product prices, but you must understand that the products you promote or intend to spend time, energy, and resources to develop must have a competitive advantage in price. The performance of promoting a single product without considering the price is limited.

2. Not enough products are on the shelves

Although Shopee encourages the mode of spreading products, you need to keep a steady pace and put 10 to 20 products on the shelves every day, so that you will have a lot of support for new traffic. You should not use domestic long-term hot-selling products to do Southeast Asia, because the market there is relatively scattered, and there are not many people in each country, and of course it cannot be compared with our domestic e-commerce platforms such as Taobao and JD. You may only get a few orders after putting up dozens of products, but it is still recommended to put more. If you sell in the later stage, you will stop and can't sell it.

3. Don’t make your product category too niche

Some sellers think that there are many sellers in popular categories and the competition is fierce, so they deliberately choose niche categories, because there are few people doing it and the competition is not fierce. This is true, but less competition and fewer people also mean that the market is not large and the demand is limited. If you choose too niche and unpopular categories to sell, you will not have many chances to make orders. For example, on the Malaysian site, it is okay to choose home furnishings, accessories, clothing, and 3C categories, but if you want to avoid hot competition and list tools and equipment, it is not impossible, but your products as a whole do not meet the current market status and user psychology of Shopee, so it is normal to have few orders.

4. Too many out-of-season products

Although the platform will regularly release information on industry supplements, and the account manager will share the industry's hot-selling information with everyone every week, many sellers do not read it or read it less, and put products on the market according to their own ideas. This is not bad, but we do not understand the characteristics of the platform and the consumption habits of users, and we do not know how users like out-of-season products. Therefore, it is best not to do this. Combine the corresponding products with the information given by the platform. Products that meet market demand are the basis for continuous orders!

5. Followers

Fan attention is also a large source of traffic, and we must take it seriously. When our store has new products, they will be pushed to our fans. When fans like our products, others can also see them. These are all free traffic. If you want to get it, you can follow others in the early stage, set up fan discounts in the store, and encourage fans to follow our store and like our products. In this way, we will have more fans and the sales of our products will be better.

6. Misleading pricing and false discounts

Do not set the price very low in order to attract customers without selling. This is called dancing pricing. Also, false discounts mean that we deliberately raise the price and then give discounts when we are giving discounts. This is also not okay and is also misleading. Instead, you should calculate the price and the discount at the beginning before putting the product on the shelf. False discounts will also be punished.

The last point is very important, that is, if you choose the wrong category, there will basically be no traffic to you, and even if there is traffic, others will not buy it. For example, if your product is a dress, but you upload it to categories such as coats or shirts, this will definitely not work.

Recommended reading:

Is Shopee cross-border e-commerce reliable? Is it worth doing?

Does it cost money to open a Shopee store? Shopee store opening process

Does Shopee make money as an e-commerce company? Shopee's strategy for operating without a source of goods