How to set up Shopee store ads? Tips

This article will show you some tips on how to set up Shopee store ads based on your marketing goals, including how to set keywords, matching types and bids, how to set advertising budgets and delivery times, etc. Let’s read on.

1. How to set keywords, matching types and bids?

1. When choosing keywords:

1) Add keywords recommended by the Shopee system or that you think are relevant and popular, including:

a. Brands, categories and products sold in the store;

i. Assuming your store sells "toothpaste", you can choose "Colgate", "Binchotan toothpaste", "toothpaste", "soft toothpaste", etc.;

b. Synonyms or variants of keywords related to the store;

i. If your store sells sports shoes, you can use "shoes", "sports shoes", "ball shoes", "sports-style shoes", "outdoor sports shoes", etc.;

c. Keywords that describe product usage scenarios or activities;

i. If a store sells camping equipment and supplies, you can use "outdoor camping", "camping", "camping leisure", etc.;

d. Add at least 10 keywords;

2. When selecting a match type:

1) If you want to reach more users, it is recommended to use broad matching;

2) If there are keywords that are highly relevant to your store and products, you can use exact matching;

a. For example, if your store’s best-selling product is a mud mask, you can place the keyword “mud mask” and make sure that the mud mask product can appear in a more prominent position in the store.

b. The advertising competition and cost per click for long-tail words (such as baby bath toys) are usually less than those for big words (such as toys). If you have budget constraints, long-tail words can give you more exposure and sales opportunities at a lower cost.

3. When setting a click bid, it is recommended to set a competitive price. You can also try using the recommended bid:

1) It is recommended that you use the recommended bid;

2) If you have a limited budget, it is recommended to set a price close to the minimum CPC and observe the results after two weeks. If more exposure is needed, you can increase the CPC.

2. Can I use any keywords in my store ads?

Please note that when using Store ads, to ensure a positive shopping experience for customers, you will not be able to use reserved keywords.

1. Reserved keywords are keywords that buyers usually use to find specific stores;

1) For example, when a buyer searches for "Brand X", there is a high probability that they want to search for the official mall of "Brand X".

2. Reserved keywords may change at any time

1) If the keyword you purchased becomes a reserved keyword, you will receive a prompt and the keyword will be automatically suspended;

2) The originally reserved keywords may also become non-reserved and available for purchase;

3. Reserved keywords are divided into three categories:

1) Brand official store keywords:

a. Limited to brand sellers managed by brand groups;

b. Please apply for reservation from your brand account manager;

2) Store name:

a. Automatic retention;

3) Strong store related words:

a. Automatically reserved. When the relevance to the store becomes low, the word will automatically become unreserved;

3. How to set the advertising budget and delivery time?

You can set the budget and delivery time of your store ads before running the ads.

1. You can keep your ads exposed continuously by using the default budget of "unlimited" and the ad duration of "unlimited";

2. If you have restrictions, you can "set a budget" or "set a start/end date" for each ad;

3. If you want to use store ads on certain days of the year, such as during big sales, please set the ad delivery time;

4. Make sure your budget is sufficient to meet your desired impressions and clicks; once the budget is exhausted, your ad will stop running.

1) Make sure your budget can sustain at least 100 clicks;

2) You need at least 100 clicks to provide enough data for optimizing your ads.

4. How to maximize the effectiveness of store advertising?

Store ads can increase your store exposure, but you need an attractive store page and competitively priced products to attract consumers' interest and purchases.

Shopee sellers can follow the above methods when setting up Shopee ads.