What is the maximum limit for Amazon ODR? What should I do if Amazon ODR exceeds the limit?

There is actually no correct answer to how long it takes to approve an account's ODR exceeding the standard. The actual time depends on Amazon's tracking and resolution progress. Generally speaking, how much can Amazon's ODR not exceed? The following content will introduce it to you.

What is the maximum limit for Amazon ODR?

The Order Defect Rate (ODR) cannot exceed 1%.

The Order Defect Rate (ODR) is the primary measure of your ability to provide a good buyer experience. It covers all orders that had one or more defects as a percentage of total orders within a given 60-day period.

There are three types of ODR: negative feedback rate; Amazon Marketplace Guarantee claim rate; and credit card decline rate.

Amazon’s policy states that sellers should maintain an ODR below 1% in order to be able to sell on Amazon. An ODR above 1% may result in account deactivation.

What should I do if Amazon ODR exceeds the limit?

1. Improve your own quality and reduce negative reviews

Once the seller's ODR exceeds the standard due to a high rate of negative reviews, the seller should look for the cause from the store itself. The main reasons for the negative reviews are product quality, whether the product description is true, and logistics.

2. Ensure logistics timeliness and reduce AZ complaint rate

Amazon's guarantee terms are set by Amazon in the United States to ensure the delivery status and on-time delivery of goods. It can be seen that in order to reduce the AZ complaint rate, it is necessary to first ensure that the goods can be delivered on time.

3. Pay attention to the details to avoid chargebacks

Customers refuse to pay, usually because they find that the goods are not as ordered or they have not received the goods.

In short, Amazon ODR must not exceed the standard. If the ODR exceeds 1%, it is considered a serious violation. Then Amazon will immediately review your store, and in serious cases, the seller’s sales privileges may even be removed. This may have serious consequences.

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