30 articles with 100,000+ hits in a month, 8 methods to collect effective hot content materials

Are you a student working in self-media often worried about not being able to collect content materials and create popular articles? You can read the following article! This is the 8 methods of collecting effective popular content materials organized and shared by the author. Let's learn together!

If you have been doing self-media for a long time, you must know this truth↓↓

Don’t create content blindly for your own pleasure!

If you write whatever you want, the data after the content is published will probably teach you a lesson...

After all, algorithm recommendations and users' votes on your content determine the ultimate fate of your work.

There is a consensus in the self-media industry.

Learn from popular content in the same field or even across fields to create content for your account.

Therefore, the methods for collecting hot content materials are very important. With more methods, you will not lack potential hot works, and you will not be at a loss about what to write every day...

Especially in the AI-powered article writing of WeChat public accounts, which is very popular this year, the ability to collect explosive content materials is required to be higher! Otherwise, if you only update a few articles a day on your account, where do you get so many content materials?

I have had the honor of communicating with many big names in the field of WeChat public accounts. Some of the popular accounts they created basically publish about 4 posts a day, and they can publish 100,000+ posts every other day. I can only sigh that they are really chosen accounts...

🔺10W+ articles are really commonplace

When it comes to collecting hot content materials, most big guys have their own unique collection methods, so they can update 4 articles every day. After all, if you don’t update every day, you will lose at least hundreds of dollars...

As for secondary creative content, it is basically assisted by AI writing tools, so the efficiency and output value are so high!

Uncle Qi is also a studious person, and is very curious about how the big guys collect popular content. Is there anything special about it?

The big guys also readily shared a lot of practical and down-to-earth information; after the communication, in addition to obtaining some new methods for collecting materials for popular content, they also gained insight into some details of selecting popular content.

In fact, if you have a problem that you can't figure out, the best solution is to ask your peers who are doing well in the industry, especially if you understand the principle of value exchange, most people will not reject you. Next, I will share 8 practical methods in 3 categories for collecting popular content materials that I have used and learned secretly, from easy to difficult (all content recommendation algorithm platforms are applicable, and the following uses public accounts as examples) .

1. Find hot-selling materials on the platform

In addition to the hot topics on the entire network, it is recommended to give priority to popular content materials in a certain field of any content platform. After all, the user tone of each platform is different, and the corresponding content preferences are also different.

Then there are the following methods to collect popular content materials from the official account platform:

1. Recommended location for public account

Especially for creators of popular articles on public accounts, you must be clear about the recommended positions of public accounts, so that it will be very convenient and quick to find popular content materials.

For example, the places where you can find the most popular content materials are recommended after reading the article, take a look, and read-recommended.

🔺Examples of 3 public recommended locations

To learn more about the recommended positions of public accounts, you can check out the "Public Account Recommended Traffic" article written by Uncle Qi, which lists it in detail.

By manually swiping these recommended locations, the acquired popular content can be registered in the material library for easy later use.

↑↑Create a table like this. It is recommended to use Tencent Smart Document/Feishu Cloud Document to record at any time. Develop the habit of manually brushing the hot content in the recommended position every day, set a goal for yourself, and collect 3-5 hot content material libraries every day.

2. Search on WeChat

After determining the field we want to work in, we can directly search for related field keywords, and then find some popular content materials and potential benchmark accounts for the field keywords.

As shown in the figure above, collect popular content materials with relevant topic keywords, and then deposit them into the popular content material library.

3. Benchmark account homepage

In the process of manually browsing recommended positions and searching for keywords in the field, I believe you have also accumulated a lot of benchmarking accounts at the same time. Then you can go to their homepage and follow the clues to find other types of popular content topics for collection.

However, for these benchmark accounts, Uncle Qi suggests that they should be classified↓↓

for example:

1. A new account with low followers that publishes popular articles in a short period of time shortly after being registered.
2. New registration and update of a new account that has not been used for a long time.
3. Old accounts that have been registered for more than half a year and have a certain number of fans will occasionally have popular articles or a very stable number of readers.

New account can pay more attention to the early stage

1. This type of explosive content should be avoided.
2. In this field, others have been updating accounts for so long and still can’t make it, so it’s probably difficult for you to do it. Simply put, if you can’t make a benchmark account, you don’t need to wade into this muddy water.

Develop a good habit of checking benchmark accounts every day. Through the popular content of benchmark accounts, pay attention to the areas that users in the field are interested in, and at the same time cultivate your own content network sense.

2. Find hot-selling materials on off-site content platforms

When the materials for hot-selling content collected on WeChat are not enough, you can also use external content platforms to collect hot-selling content materials at the same time, such as graphic platforms such as Toutiao, Zhihu, Jianshu, Douban, etc., and short video platforms such as Douyin, Xiaohongshu, Kuaishou, etc.

1. Image platform - Toutiao

You can search for popular content materials on the Toutiao app in the same way as on the WeChat platform, i.e. recommended content location, search location, field channel, benchmark account homepage, etc.

As shown in the picture above, from left to right are the recommended positions, channel field page entrances, and recommendations after reading articles. These three recommended positions can be used to directly browse the explosive content materials in the vertical field, and after seeing them, you can collect them into the off-site explosive material library.

Search on Toutiao using keywords in your field or popular keywords in your field, as shown in the following figure↓↓

Let’s first talk about what are popular keywords?

It means that when you search on a content platform, you enter the keyword and most of the displayed results are hot articles, that is, popular keywords. For example, the hot word can be a field-related word, or a high-frequency word in the field, such as "making money" or "earning over 10,000 yuan a month".

The red framed part of the picture on the left area represents the subdivided related content under the keyword content, and the right side represents the filtering according to the search scope and release time conditions.

However, the problem is that the search results are not arranged in order of popular content, so it will be time-consuming for us to find and filter popular content materials.

Then you can use the corresponding crawler tool to solve this problem - Octopus Collector

First, we download the Octopus Collector on the computer and log in↓↓

Then, as shown in the following page, copy and paste the keyword search URL of Toutiao PC into the Octopus search box, and then click Start Collection↓↓.

Then click on "Generate Collection Settings" as shown in the figure below.

Then delete some unnecessary collection fields in the data preview area below, and then click "Collect" in the upper right corner.

In this way, 200 popular content materials have been collected. Finally, click to export the data in the computer Excel table to filter and organize the popular content materials.

Of course, using the same method above, you can also scrape content from NetEase, Baidu, Sina and other content platforms. If you find crawlers troublesome, you can look at other more convenient scraping tools in the third chapter.

2. Short video platform

Although short video content platforms are presented in the form of video content, you must know the link-to-text function. It is to transform the idea of ​​searching for popular content on the picture and text platform into searching for popular videos with keywords in the field on the short video platform, and then convert the popular video materials that meet the requirements into text to get the content text.

Uncle Qi takes the short video platform - Xiaohongshu platform as an example↓↓Directly open the Xiaohongshu app, and then directly search for keywords or hot words in the field.

Then click the filter button to display the results according to the most popular and video filter conditions; then collect the links of popular videos that meet the requirements to the off-site popular library.

Then use the short video tool Qingdou APP/Qingdou WeChat applet to convert the required popular content materials into text according to the creative direction, and then perform secondary creation based on these content texts.

3. Find hot-selling materials on tool platforms

While you are collecting popular content on the WeChat site, you can also use tool-type platforms to collect popular content materials at the same time, such as hot list platforms and self-media tools.

1. Real-time Hot List

Basically, a hot list website covers the current hot topics of dozens of content information platforms.

Here, Uncle Qi uses the real-time hot list platform as an example↓↓

This is the homepage after logging in. You can see the real-time hot information categories of different platforms. Click on the corresponding hot title to jump directly to the original content URL, which is convenient for quickly collecting the corresponding hot list content.

2. Easy to write

Yizhuan is a tool that many self-media people often use. Its functions include the hot-selling material - self-media library function; the library contains millions of hot-selling content materials in various content platform fields.

It contains data from platforms such as Toutiao, Baijiahao, Sohuhao, and NetEase, and each field is separated, so you can quickly search and view the hot products in a certain field.

You can also search for popular content materials based on specific platforms, reading volume in different fields, and other conditions, and it also supports the export of document data into Excel spreadsheets.

3. 5118 website

The 5118 website is not only a keyword mining tool, but also gathers information from mainstream content platforms. It is also a content marketing tool that Uncle Qi often uses. Most of them can be searched by core keywords to find the explosive content resources you want.

For example, if you want to collect popular questions about pensions on Zhihu, you can go directly to the Zhihu TAb page of the 5118 platform, then enter "pension" in the Zhihu title, and then click search to display the results.

And then continue to comprehensively select satisfactory explosive content materials according to dimensions such as the topic, recent reading volume, etc. Unfortunately, the 5118 website has too many functions and the pages are complicated. Newbies generally don’t know how to use them... But if you look carefully, there are basically function tutorials on the site, and you will learn it slowly by watching and doing.

IV. Conclusion

You don’t necessarily need to know all of the 8 methods for collecting hot-selling content materials in the above 3 categories... Pick the one you are good at, and if you can make good use of one of the methods, it will be only a matter of time before you create a hot-selling product.

Determining the creative field, content planning direction, and methods for collecting hot content materials is only the beginning of your self-media creation; the most important thing is to make the first complete process of hot topic selection - hot content collection - content creation - publishing go smoothly, and gradually iterate to form your own SOP.

Don’t limit yourself by all kinds of self-imagination before you even start. Think while you’re doing it, and the problems will surely solve themselves. Finish first, then perfect!

From now on, continue to set small goals for yourself at different stages. The positive feedback that is within your reach will surely make you more and more confident.

Author: Lao Qi, public account: Qishu Entrepreneurship Circle