What is the reason for Lazada's full-effect treasure being suspended? Full-effect treasure operation guide

When running a store on Lazada, you can also use some promotional tools or advertising tools to promote your store. Quanxiaobao is such an advertising tool that is placed on the Lazada site. So what is the reason why Lazada Quanxiaobao was suspended?

There may be some illegal operations, or there may be no money in it.

1. Quanxiaobao Operation Guide

1. How to enter Quanxiaobao

Method 1: Open the Lazada backend and click Super Promotion → Quanxiaobao.

Method 2: Open the Lazada backend and click Traffic → Quanxiaobao.

No matter which way you come in, on the new page, click "Create a new delivery plan". If you have never delivered before, you will see a user agreement and just click to agree.

2. How to set up Quanxiaobao

Page 1

Promotion name: You can use the system default or customize it.

Delivery target: traffic and sales volume selection. If you are a new user, it is recommended that you take sales volume as your goal.

Edit location: You can select all, through train, and super recommendation as the display location.

Promotion type: Select automatic promotion, and the system will automatically optimize your bid. If you want to modify the bid yourself, you can also select standard, which mainly depends on the advertising operation experience of each seller.

Daily budget: To ensure that the budget is sufficient, the budget amount should be set to ensure that you can get at least 100 clicks per day. For example, if the click price of our keyword is 3 Malaysian ringgits, then the budget amount we set should be greater than 300 Malaysian ringgits.

Promotion date: includes start time and end time. It should be noted that the end date should be kept at the default setting, i.e. “no end date”, to obtain the best delivery effect.

Page 2

You can choose between automatic selection and standard selection, and each promotion plan can add up to 200 products. One thing to note here is that we can only set "automatic selection" promotion products for one promotion plan.

In this mode, supported by Lazada's machine learning and algorithm technology, the "Automatic Product Selection" function can predict and select products with better expected effects for promotion, and automatically optimize the promoted products for you to help you achieve the best delivery results.

If you have set up automatic product selection for one promotion plan, you cannot set up automatic product selection for other promotion plans. You can only select products manually. When selecting products manually, you must give priority to potential products (products that are more likely to bring conversions to the store). For example: promotional products, big promotion products, price advantage products, hot-selling products, and high-quality products.

Generally speaking, the reason why Lazada Quanxiaobao was suspended may be that the merchant violated regulations during use. Or it may be that there is no money in it, so it is suspended.