How to write an attractive Amazon title? Tips on writing Amazon titles

Friends who do Amazon e-commerce should not forget to pay attention to the title. Don't just put a few keywords together. A good title can promote conversion, but you must also learn to optimize the title. So how to write an attractive Amazon title?

How to write attractive Amazon titles?

1. Try to put the most important keyword at the beginning of the title. If you sell coffee, put the word coffee after your brand name.

The closer your primary keyword is to the beginning of your title, the more likely it is to appear at the top of the search results page.

2. Avoid adding keywords. When you start writing your product description, you can include any keywords that you must include in the title.

Remember not to stuff your title with keywords, which makes it uncomfortable to read and may even cause Amazon to mark your product as malicious spam.

3. Refine your descriptors. Whatever you do, don’t forget to add product descriptors. If your water bottle can keep cold or hot for a long time, write ‘cold and hot’ in your title to describe this feature, and don’t make it too long.

The key is to refine long descriptors into short keywords, just like we talked about above.

4. Test your title on PickFu. Once you have several versions of your title, test it on PickFu with your target audience to get their real feedback.

Some of the audiences that PickFu caters to include people who enjoy gardening or hiking, people who are passionate about home cooking, people who take nutritional supplements on a daily basis, and Amazon Prime members, among others.

5. The title must be aesthetically pleasing. Do not pile up keywords. Of course, many keywords can be searched, but they cannot increase the conversion rate. So these are two points we need to grasp and balance. The suffix should appropriately include characteristic words, functional words, attribute words, etc. as supplements to beautify the title and enhance its aesthetics.

In short, after mastering the Amazon title method, practice more, and compare it with your competitors' titles after writing them to see what shortcomings or advantages they have. This will improve your ability to write titles with less effort.