How to set up promotions for Amazon Prime Day? What are the steps?

As a cross-border e-commerce platform, Amazon has developed very well. You can buy the products you want on this platform, and there will also be Amazon Prime Member Day discount day. How to set up promotional activities on Amazon Prime Member Day?

How to set up promotions for Amazon Prime Day?

1. For new products that plan to participate in this year's Amazon Prime Day, it is recommended to create and review ASIN at least three months in advance and put them on the shelves as soon as possible. Even if you do not obtain the deal recommendation qualification, it is recommended to submit coupons and Prime exclusive discounts as soon as possible to optimize your ranking and strive to obtain a certain amount of exposure during the peak season traffic;

2. Non-FBA shipped products cannot participate in Prime activities in mature sites. For emerging sites, please pay attention to recent emails or consult the account manager of the corresponding site;

3. The same ASIN can apply for multiple promotional activities, but it is recommended to use only one promotional tool at the same time for the same ASIN to avoid super high discounts caused by discount stacking, which will affect profits;

4. In order to optimize space management, avoid space limitations, and handle inventory as much as possible, you can use promotions, disposal, destruction and other means to clear inventory as much as possible and try to increase the IPI score;

5. Deal promotion recommendations are automatically recommended by the system based on the performance of ASIN. Sellers can check whether their ASINs are recommended in the Seller Platform (path: Seller Platform > Advertising > Flash Deals > Create New Promotion). Deal recommendations are updated weekly. It is recommended to check regularly every week. Once you see a deal recommendation, report it as much as possible.

6. New sellers launched this year can also participate in Prime activities. For promotion information, please contact your account manager or check the official email. After confirming the date, you can go to the seller platform to set up coupons according to the date.

The above are the relevant steps and processes for designing promotional activities for Amazon Prime Day. If you open a store on Amazon, you must set up this activity. Amazon has a large number of members, and such a setting can increase the sales of your own store.

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