The speed of increasing fans exceeds that of Zhao Lusi, and the evaluation blogger "wins by surprise"

October has passed, let's take a look at the Xiaohongshu's fan growth list in October~

Xiaohongshu's October fan growth list has been released. Let's take a look at the list first:

The news account @People's Daily Online is still ranked first this month. After topping the list last month, it retained the top spot this month with an increase of 618,800 followers in a single month, once again proving its unrivaled ability to attract followers.

Ranked second is @爱测评的雯子. After the blogger unexpectedly became popular in September with a note about reading comments and doing reviews, she has continued this model and took off in October, gaining 466,500 followers in a single month, becoming the king of increasing followers among personal accounts.

The third place is Xiaohongshu's top star @赵露思, whose works show the daily life and favorite things of female stars through lifelike expressions, which has attracted the love of many Xiaohongshu users. Since last year, she has maintained a strong momentum of increasing followers, and has been on the list of increasing followers almost every month. At present, the number of followers of @赵露思's account has exceeded that of @范冰冰, making her the blogger with the most followers on Xiaohongshu.

Among the remaining accounts, the number of followers of @怪小琪, @章小卉, and @卢煜晓 has increased into the 200,000-300,000 range, and the number of followers of the other 14 accounts are all in the 100,000-200,000 range. Looking at the whole of 2023, the overall increase in followers of bloggers in October is still sluggish.

Judging from the distribution of the accounts on the list, the October fan growth list covers eight categories: celebrities, reviews, games, news, drama, knowledge, emotions, and cute babies. Among them, the celebrity track has four bloggers on the list, ranking first, followed by the drama track and the review track, with three bloggers on the list respectively. Apart from this, the remaining tracks do not have much advantage in the number of bloggers, and the distribution is relatively even.

It is worth noting that two of the top five accounts with the most followers in October were review bloggers, showing a strong presence. So what did these review bloggers do to win the hearts of the fans? Next, Kas will conduct a more detailed analysis of this question and other representative accounts in the October follower growth list.

1. Wenzi, who loves to test: Money temptation + horror challenge, helped the test blogger gain 460,000+ followers

Although it was not until October that @爱测评的雯子’s account experienced its highlight moment of increasing followers, the turning point of the story occurred at the end of September.

On September 26, the blogger posted a note that was very different from her previous creations. She first read three fan wishes at the beginning:

"Sister Orange, can you lend me 100 yuan to buy the Guka set?"

"Sister Wenzi, can you lend me one million to buy a house?"

"Sister, I don't want to borrow money, I just want to see you stay at the 9.9 hotel for one night."

For the first two messages about "borrowing money", the blogger sent red envelopes and made witty responses, but for the challenge in the third message, the blogger kept it a secret and said that it was indeed a bit difficult, but if the number of likes for this video exceeded 50,000, he would arrange this evaluation for everyone.

It was such a note about reading comments that suddenly became popular after it was posted. The data kept rising. As of now, the number of likes has reached 260,000, which is more than ten times the creator's previous note.

The comment section of the video is even more lively. Some people "watch the fun and don't mind the trouble", saying that they have changed three accounts to like the post, and hope that the number of likes will exceed 50,000; some people "cry poor and play misery", saying that their boss has not paid their wages and they are too poor to eat, and hope that the blogger can lend them 5,000 yuan to tide them over; others proposed new challenges such as "eating only chili peppers a day" and "sleeping in an abandoned haunted house for a night".

Many hands make light work, and soon the day came for the blogger to fulfill his promise. Due to the limitations of practical conditions, Wenzi finally reviewed a capsule hotel that cost more than 20 yuan per night.

It is called a hotel, but it is actually a simple building renovated from an ordinary building. From the moment the blogger entered the building where the "hotel" was located, it gave off a strong sense of badness: the elevators in the entire building were broken, and the only way to go upstairs was to climb the stairs. The stairwell was extremely dark and there was garbage piled up. The environment inside the "hotel" was also very bad. According to the blogger's description, you could smell a very pungent smell of cigarettes as soon as you entered the door. The so-called capsule warehouse looked like it was built with iron sheets and was not soundproof. There were yellow and white unknown stains on the sheets in the warehouse. Combined with the sounds of other tenants outside the warehouse, Wenzi almost didn't sleep all night and was "tortured" by this evaluation.

After that, Wen Zi found the traffic password of the account. All subsequent videos started with reading three private messages asking for money, using "money" to lure fans to watch. The videos would then be followed by completing challenges or evaluations sent by fans. Depending on the difficulty of the challenge, the blogger would also make different like requests to fans.

For example, reviews of daily necessities such as blind boxes of suspenders and curling tools are often filmed and displayed in the video, while alternative challenges such as "Challenge to stay in a hotel next to the train station for one night" and "Sleep at the Red Sun Kindergarten for one night" are required to have more than 100,000 and 300,000 likes on the video respectively.

The hook that the blogger put at the end of the video is obviously useful. In order to see Wenzi complete the challenge, fans spontaneously like, forward, and recommend it to achieve her goal. From the interactive data, the number of likes and comments on the video with the hook is 2-3 times that of other notes. These alternative challenges with "horror" meanings are not only liked by many fans, but also attract more "evil netizens" to come up with more "weird" challenges to send to Wenzi for the next evaluation.

Of course, the blogger’s success is not only because she optimized the content format and increased the interactivity and challenge of the videos, but also has a lot to do with her strong personal expressiveness.

Wenzi's personality in her account has always been very funny. Unlike other review bloggers who are very formal, she has reviewed many strange things before: for example, using a charcoal toothbrush to make her mouth full of black foam, challenging herself to put on makeup quickly, applying all the cosmetics on plastic wrap, and then transferring the full makeup to her face... After changing the style of the video, her funny attributes have undoubtedly greatly increased the fun of the content, and fans can get more laughter and happiness when watching her challenges.

2. JLinn: The life vlog of a girl with a little money attracts thousands of people to follow

@JLinn is a typical vlog blogger. The themes of her videos focus on her daily life. What makes her different from other creators is that she always highlights her personal labels of "a girl with some money" or "a slightly wealthy girl" at the beginning, using "wealth" to attract more people to watch.

From her works, we can see the shadow of many heroines in novels: every day when she wakes up from the king-size bed, she goes down three floors to swim a few laps in the villa's own swimming pool to wake herself up, and then she returns to the restaurant to eat the delicious meals prepared by her aunt. She doesn't have to rush to work or study, and she can freely use the rest of the day to make tea, arrange flowers, go shopping, read books, and JLinn has plenty of time to spend on her hobbies and interests.

Many netizens expressed their envy and admiration in the comment section: "Let me introduce myself to you, I am her half-sister," "If you don't understand, just ask: Can princesses live in their own homes after getting married?" "Your life is my dream." In addition, many people joked and said, "This is not something I, who earns 3,000 yuan a month, should watch."

In fact, since the rise of the Internet, labels such as "rich second generation" and "white, rich and beautiful" have been the focus of many netizens. However, in the early content of showing off wealth, the parties preferred to create their own high-end life through exaggerated living conditions or the accumulation of luxury goods, so as to show the difference between rich people and ordinary people. However, after the increasing popularity of short videos, the audience's instant feedback and evaluation of the works have made "showing off wealth" develop towards a more "people-friendly" style. Most "rich people" are more willing to show their image of being rich but down-to-earth in short videos to narrow the distance between them and their fans.

At the same time, in order to cater to the preferences of users on different platforms, the styles of creators on each platform are slightly different. On Xiaohongshu, due to the obvious characteristics of users pursuing refinement and beauty, and the fact that female users account for a large proportion, the personal images of celebrities, strong women, and rich ladies are more popular on the site. However, it should be noted that the state they present must be confident, independent, and relaxed, and they need to show users the state of an ideal life.

The reason why @JLinn's works are loved by fans is not only because many people are curious about what the life of a rich girl is like, but also because the free and easy life state and comfortable and cozy living environment shown in her works perfectly fit the little red potatoes' ideas and pursuits for a better life.

3. Other creators

@炫奇会摄影 accurately hits the niche of "mobile phone photography", explains from two perspectives: shooting techniques and shooting postures, and teaches fans how to take beautiful photos. While expanding the audience of the content, it simplifies the operation process for fans and enhances the interaction with readers. The spontaneous photos posted by beautiful netizens in the comment area of ​​the notes greatly increase the credibility of the content and attract more new users.

@北大皮肤科Dr. 张思, not only has the professional background of the top prestigious Peking University, but she also always wears a white coat in the videos. The filming locations are chosen in hospitals, treatment rooms and other scenes, which subtly enhances her professionalism in the minds of the audience. The video content also revolves around the information gap between doctors and ordinary people.

In addition, as a skin care professional, most of the topics she chooses are related to beauty, whitening, anti-aging, etc., which are of concern to Xiaohongshu users. She has captured the users' interests very well, so she is able to quickly increase her followers and create an account.

The above is the complete analysis of the October fan growth list. Let us wait and see what surprises the creators will create next month.

Author: Kasi Data WeChat Official Account: Kasi Data