Does Amazon support new products? How to maximize traffic?

Friends who have opened stores on Amazon are actually looking forward to the platform having a support period to help novice merchants get their stores on the right track, because most e-commerce platforms now have support at this stage. Does Amazon have support for new products?

1. Does Amazon support new products?

Many new sellers on Amazon will find that when they are working on a product, they are able to place orders every day in the first few days, their performance is particularly good, and their ranking is constantly rising. However, after replenishing the stock, they find that there are only one or two orders per day or even no orders. They think there is a problem somewhere. This is the rule of Amazon’s new product traffic support period.

Amazon has always been more product-focused than store-focused. Especially for new products, there is a period of traffic support to help the product grow. In fact, this product traffic support is a pseudo-concept. When we upload a new product and put it on the shelf for sale, the product will be supported in terms of weight. Note that it is support in terms of weight, not free traffic or free orders. For example, when a product is first released, it may be ranked in the thousands. After you have made more than a dozen orders, the ranking will immediately rise to the hundreds. If you maintain this momentum and perform very well, then your ranking will rise very quickly. This is the support given to you in terms of weight. This traffic actually comes from your improved ranking.

2. How to maximize traffic?

1. Regarding the new product support period, I think the upper limit of the first three months is the period of new product traffic support. The traffic in two of them is relatively large, especially the first two weeks are the golden week with the most concentrated traffic, and it is also the key period for sellers to focus on operations. Amazon will still gradually increase or decrease the traffic according to the performance of the product in the later stage.

2. How to maximize the effect of new products during the traffic support period? Listing optimization is the first step in launching a new product. Traffic support for new products is a pseudo-concept. Amazon will give new listings a certain exposure opportunity, but all exposures have only one important basis. That is how well your listing is optimized. The best way to support the rapid rise of new products and increase exposure is to increase the conversion rate of your new product orders, so that your new products can improve the natural ranking of keywords more quickly during the support period. If you participate in Amazon's advertising for new products, you can quickly improve the ranking of advertising keywords and the conversion rate of advertising by searching and placing orders through advertising keywords.

Amazon has a support period for new products, but everyone also needs to pay attention to this support period. During this support period, everyone can maximize their traffic. The support period for new products is generally not too long, so everyone must seize the opportunity.

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