Do I need to stop selling new products before they are put on the shelves on Amazon? Detailed answer

Amazon stores need to regularly put new products on the shelves to ensure the store's activity and freshness. And new products are very attractive to consumers. Some merchants asked, do Amazon need to stop selling new products before they are put on the shelves?

unnecessary.

1. Will the suspension of sales for a few days have a big impact?

The fact that Amazon stops selling new products after they are launched will actually affect everyone's new product period. If you don't continue to sell them and miss this period, you won't have such a good chance to maintain stable orders later. Therefore, you must gain a firm foothold in the early stage.

2. Should the discontinued listings be deleted?

The impact of deleting a product that is no longer for sale is not significant. However, according to the principle of “letting go”, if the inventory list in the store backend is too messy, it will ultimately affect your ability to more accurately grasp the product and inventory status in the store. This is secondary.

More importantly, a product that is no longer sold due to infringement has no inventory, but the listing still exists. This is a big problem.

Many sellers often think that they can just remove a listing after it infringes upon the rights, but they do not know that when a listing is removed, it is only invisible on the front desk, and the information of this product still exists in the Amazon system database. If it is screened by the system, then this listing may trigger a second infringement.

I believe that sellers with a little operational experience know that, generally speaking, if a store infringes three times within a certain period of time (about half a year), the account will be removed from sales privileges when the third infringement occurs. Therefore, we must immediately delete the listings that have been recognized, complained by the rights holder, or determined by the platform to be infringing.

Generally speaking, there is no need to stop selling new products before Amazon puts them on the shelves. If the new products are in a reserved state after being put on the shelves, it is recommended to stop selling them first and then start selling them after receiving about 100 pieces.