With over 300 million users, one picture has triggered 7 startups

This article starts with the example of "making money from pictures" to broaden the path to making money through industry innovation. It is recommended for those who are looking for more innovation opportunities.

Hello, fellow villagers. I am the village chief.

Many people always feel that innovation is difficult and it is difficult to find new opportunities to make money in the industry.

In fact, the village chief doesn’t think so. Today we will review and share with you the example of [Making money from pictures] .

I have repeatedly suggested that everyone should pay attention to the picture market. When many people mention pictures, they only think of taking beautiful pictures, and naturally think of the Meitu APP, and then they feel that there is no chance to make money anymore.

This kind of thinking is narrow-minded and one-sided, and it is easy for you to miss many opportunities.

Today, I will take a look at those businesses that make money by taking photos and beautifying images in the form of a project inventory.

01Mobile phone wallpaper customization

Many people often change the wallpapers on their mobile phones, such as couple photos, family photos, and customized wallpapers with personal surnames, blessings, etc.

There are many wallpaper apps that earn tens of millions of dollars a year by selling memberships.

This project is suitable for those who do design or can use templates. The key is that you can continue to do it as long as you have a mobile phone.

02Photography and location attendance function

I consider myself to be well-informed, but I only learned about this product in November last year.

Many teams in properties, construction sites, markets, etc. are using this photo-taking tool for reporting on attendance, outings, shifts, etc., as well as for information sharing.

Through such scenarios, we can enter the field of enterprise project, employee, and service management tools.

03WeChat Business Album Tool

Some people who have worked in agency distribution are more familiar with this tool, and many people are still using it.

Among them, the annual income of WeChat Business Photo Album from membership fees has exceeded 100 million yuan, and the initial product positioning was actually a product marketing material library.

Specially designed to facilitate agents to share, download and use team marketing quotes, product images and posters.

Later, it gradually extended to agency management, product sales, etc.

04Personal avatar customization

Everyone has many social accounts, such as Weibo, Douyin, WeChat, etc.

Especially WeChat avatars and WeChat background pictures, some people change them frequently, such as cartoon characters, couples, spouses, etc.

Also, when NFT became popular not long ago, the demand for many avatars also exploded.

There are many accounts in Tik Tok that simply share profile pictures!

In addition, there are many mini-programs for generating avatars in WeChat.

In the past, adding a V symbol next to your avatar could increase your followers by hundreds of thousands or even millions overnight.

Now you can just go find some mini-programs that have dozens of holiday avatar templates you can use.

The most important thing is that some people take advantage of this to make money by taking advantage of the information gap.

05Personal photo editing

Every year, nearly ten million high school and college students enter and graduate, and many of them need personal headshots.

There are also many new babies and weddings every year, and they all use personal photos.

But people are not particularly satisfied with the photos taken in the photo studio, so there is a need for photo editing online.

There is a demand for online help in modifying graduation photos, job application photos, work license plates, wedding photos, etc.

06Old photo restoration

This project was particularly popular around 2020, and many people used it to restore photos of their childhood or photos of their elders.

The main theme of this project is memories and family affection. Although this project is not very popular on Douyin at present, the demand still exists.

Many people give up on a project after working on it for a while, but those who really make money will rely on this project for four or five years.

07 Gallery Template Business

We usually need to use pictures when writing articles, posting videos, etc. Some are free, while others require payment.

Therefore, you can see that there are many websites that specialize in providing image downloads and also support personal sharing of images for monetization.

In addition, many students who work in e-commerce, new media, and event operations need to make some banner images, posters, etc., which they used to have to find designers to do.

Now, for many basic pictures, you can just use tools to change a few words.

The platform also provides free and paid functions, and makes a lot of money from membership fees each year.

08Business of picture preservation

I don’t know if you still have the habit of saving pictures. Although mobile phones now have large memory, there are still many photos to save.

If you look at Baidu Netdisk, Alibaba Cloud Disk, etc., they all make money by providing image storage to users.

By the way, here are two small functions:

One is image text recognition or image format conversion. This tool generates a lot of revenue every year.

The second is the function of removing or adding watermarks to images, which has also become a paid function.

Okay, the village chief will briefly review some of the businesses centered around pictures. The core point I want to tell you is two points.

1. Many demands that you think are small do not affect its monetization ability.

2. Many products look the same, but facing different audiences and needs, the product form and user willingness to pay are different.

Therefore, only by deeply understanding user needs can we find opportunities to make money.

Instead of denying something and thinking there is no chance when you hear about it before you have studied it thoroughly.

That way, you will never make any money.

Author: Shili Village, WeChat public account: Shili Village (shilipxl)