What are the common reasons for Amazon account deactivation? What should I do if my account is at risk of being deactivated?

The number of domestic cross-border e-commerce companies is increasing, and each company operates many cross-border e-commerce platforms, and Amazon is a platform that most companies must choose. In cross-border e-commerce companies, it is common for one employee to manage more than ten accounts at the same time.

1. What are the common reasons for account deactivation?

The first method: guide buyers to other platforms

Amazon hates it most to steal food from the tiger's mouth. Amazon prohibits sellers from mentioning external sales channels, so don't take the risk.

The Seller ensures that the following have not been performed:

1. Add watermarks to product images or promotional text in images;

2. Add .COM, .NET, .BIZ, etc. to the seller name;

3. Add seller details in product details or bullet points;

4. Add external links.

Second: Account association

One of the simplest rules of Amazon is that it prohibits sellers from having two accounts at the same location. Sellers with multiple accounts often violate Amazon's policies because they open another account under the same legal person or company name and on the same computer. Amazon's database is very well built. It coordinates multiple data to match one account to another.

For example, ISP addresses, which identify the same computer, the same office or home address, the same name, the same geographic location, the same banking relationship and related products. In these cases where Amazon accounts are suspended, the solution is either to prove that the accounts are not related, or to admit the violation, promise not to do it again, and propose an action plan to restore the suspended account by addressing these methods.

Type 3: Amazon’s poor performance indicators

Performance indicators are the code of conduct set by Amazon for sellers. Amazon uses performance indicators to distinguish good, medium and poor sellers. Especially when Amazon's hard indicators become higher and more complex, the purpose of these indicators is to motivate sellers to do better. Among these indicators, order defect rate, order cancellation rate and late shipment rate are the main reasons for account closure.

Solution: When a store is blocked due to performance indicators, before submitting an appeal to Amazon, sellers can first try to resolve the non-indicator issues mentioned in Amazon’s blocking notification email. It is recommended to focus on finding some long-term solutions, which will be more conducive to the appeal results in the current situation.

Fourth: Infringement of intellectual property rights

In the Amazon sales process, it is the seller's basic responsibility to ensure that the products sold are legal and authorized by the property owner. If this is not done, the account will be suspended. But this also means that if the seller is not familiar with intellectual property infringement, it will be easy to violate Amazon's rules and be closed.

In theory, selling these products on the platform requires Amazon and the seller to share responsibility.

However, considering the platform's business model, the court ruled that Amazon is not responsible for this. This means that sellers must bear the consequences of infringement independently. How to avoid Amazon accounts being blocked due to intellectual property violations depends on the seller's business model. Either do all the necessary research before listing your own brand, or keep the legal documents provided by the supplier.

Fifth: Abuse of evaluation

Reviews are a key part of convincing buyers from competitors, and sellers want to get 5-star reviews for every transaction. Amazon is not a market where sellers expect to receive a large number of reviews, but on average, the review rate is about 3%-5%. Therefore, sellers must ensure that the following violations are not generated when handling reviews:

1. The buyer’s review method is incorrect (intentionally evading Amazon’s detection)

2. Sellers use private accounts to leave reviews for their own products

3. Give rewards or cash back to buyers who leave positive reviews or remove negative reviews

4. Giving malicious negative reviews to competitors

2. What should I do if my account may be suspended?

Generally speaking, when encountering this kind of problem, users will usually choose to consult the service provider directly. Then after you apply, you will get the following message: your Amazon account is under review, and the other party will contact you by phone within 24 hours to provide you with more information. Within the next 24 hours, users will receive a call from the Amazon platform.

The relevant team will discuss the account problem over the phone. For subsequent sales or purchases of goods, or any operations required by the user, you will be provided with an emergency phone number for you to contact. In addition, the platform will provide users with an official phone number to provide services within seven days.

Generally speaking, if your account violates Amazon's policy guidelines, your account will be reactivated within 72 hours if you resolve the violations. Otherwise, your account will be temporarily suspended.

There are many reasons why Amazon accounts are suspended, such as account association, poor performance, violations, etc. Knowing these reasons in advance will help avoid account suspension. If you receive a message saying that your account is at risk of suspension, it is recommended that you contact customer service as soon as possible.