How does Pinduoduo test images, models and links?

Master the skills of testing images, models and links in Pinduoduo to solve the problem of losses in link promotion. Recommended reading for e-commerce operators and store managers.

Do you know why your Pinduoduo link can't be established? The main reason is: bad weather. If you link at 8 o'clock in the morning when the sun just rises, the link may rise straight up like the sun.

What? You think I made it up. Then let me tell you, I did make it up. Stay calm. It’s already so hard to do e-commerce. You still need to read the practical stuff to learn e-commerce operation knowledge. Appropriate jokes and entertainment are also indispensable.

Now, let's get back to the point. Have you ever had that feeling? I spent thousands or tens of thousands of dollars on Pinduoduo's direct train. There are orders from the link, but I just don't make any money. I finally want to make money, so I start to drag the price. Well, the link is broken, the orders are gone, and I'm back to the days before liberation. At this time, there are no orders for dragging the price, and if I don't drag the price, I lose money every day. What should I do ?

In fact, the core reason for this dilemma is that when promoting links, there is no testing of pictures, models, and links. If you have tested the links, you can start to make orders without losing money, so it will be easier to make money from the links later.

If the link does not lose money at the beginning and there are no orders at all, then it can be said that you are a hopeless person and you cannot help him no matter how hard you try , and you have wasted a lot of manpower, material resources and financial resources.

1. To test pictures, styles and links, you must first upload the links in batches

So how do you test pictures, designs, and links? The first step is to upload links in batches. Uploading links is a bit like raising your own children. If this link can take off in the future and receive tens of thousands of orders every day, it is like your own children growing up and becoming successful .

Just like raising a child, when a child is born and cannot speak yet, can you know what he will become in the future? Will he be a powerful figure, an ordinary person, or an enemy who brings you all kinds of troubles all day long? No one can say for sure.

It is also uncertain how many orders each link we put on will generate in the future. There were several times when I had high hopes for a link, but after I started, there was no order or exposure. However, the link that had not been promising before, now had a lot of orders.

The revelation to me is that whether a link is good or not should not be judged subjectively, but should be judged objectively through the data of the through train test .

Since there are good links and bad links, detecting good links is a probabilistic process. If you want to make good links, that is, links that can take off without losing money, then without further ado, just post 10 links of the same type.

These 10 links need different main pictures and SKU pictures. After they are uploaded, they should be unified as the basis. After the reviews are published, they should be driven together. You will find that they are all the same product and selling price, but why are the data of the through train different?

At this time, we pay attention to the links with good data, slowly remove the links with bad data, and keep the links that can run. These links are the links we will focus on later.

It is equivalent to asking a child to take an intelligence test as soon as he is born. Some of them have extremely high IQs. You say that if such children are given priority training, then the probability of having a talented person who brings honor to the family will be greater.

Of course, raising children is different from building connections. No matter whether your children are the eldest, the second or the third, they are all your flesh and blood and you must treat them equally.

2. Test the image, test the style, test the link, and then find a good link

If you make enough links and have seen enough through train models, when you put up 10 links and drive them together, you can easily find the shining links like gold among them.

Therefore, the purpose of link testing is to find links that can be used. You must have the ability to find good links . A more scientific and appropriate method is to set the limit to 100 yuan and see who has the highest exposure, the highest consumption, and the highest number of orders in the same period of time, and who is the good link.

The link test bid is not mentioned above, so here is a brief explanation. If your profit is 10 yuan, you should bid 10 yuan for link test. If you bid too low, it is difficult to get exposure. If you bid too high, it is difficult to judge whether the exposure is due to the high bid or the good link.

Therefore, it is most appropriate to bid to break even. As for the link testing cycle, one, two, or three days can be fine, it still depends on your ability to identify good links.

Before I put a link on the shelf, I roughly knew that this product would be popular. First, the material is high-quality, second, the product is durable, and third, the price is moderate . For such a product, I also made 10 main pictures and put up 10 links to test.

As a result, the link I had been thinking about was the one that did not lose money and could get orders. The other links were even at first, but then they did not get orders, and the system gradually stopped recommending them. I kept this link, and the others were removed from the shelves. Why? Because they would compare prices with their own, which was not conducive to future activities.

3. Testing pictures, models and links should ultimately have a complete testing process

It is possible for a new store to become popular with just one link, but this is mostly due to luck. Recall the links you have made and see which store’s main link was the first to be launched.

Most of the links that my store promotes are tested after they are put on the shelves . When the store level is not high enough, we must know that the store still has a lot of space for orders that have not been filled. Daily testing of pictures, styles and links basically runs through the entire store operation.

The complete testing process includes product selection, drawing, listing, basic preparation, driving, data analysis, and conclusion review. This series of work may be repeated or interspersed with each other.

When a new product comes out, you should run this process once. Even if the product is popular, if you cut into different groups of people, the same product may also have a link with a larger order volume . As long as the store's daily sales are not more than 50,000 yuan, this process should never stop.

I suggest that you put testing pictures, designs and links into your daily schedule, so that you can see at a glance which links you are working on each week and how the links are progressing. Testing pictures and designs actually refers to testing links. I have tried testing pictures with custom materials, but the results were too slow.

Now when I test pictures, I just give one link for each picture. Anyway, making links has almost no cost. I can provide a link by testing a picture or a design. If a good link is finally detected during the link test, it means that either the picture is good or the design is good.

For the good links that are tested, there must be corresponding strategies to follow. Testing the links is just to help you find the links that can be used. As for whether this link can generate a lot of orders after being tested, it depends on the subsequent operations.

Let me briefly explain here. The simplest way is to use the through train to increase the number of orders. You can lose money to do so. When you have hundreds of orders per day, you can start to lower the price . Because the link data is good, you can lower the price until you are profitable. Another way is to increase the number of orders through activities. This requirement has cost advantages.

4. Final

If you test the link before you post it, the risk of losing money will be much smaller. As long as you develop the habit of testing the link and can play this link testing link link link, then you are not far from making money on Pinduoduo. I hope you can dig gold on Pinduoduo and make a lot of money soon.

Author: Tiger Talks about Operations; Source Public Account: Tiger Talks about Operations (ID: 227260)