Rebirth: I am doing e-commerce operations

This article uses a fictional story to tell how an e-commerce operator used his skills and deep understanding of platform rules to significantly improve sales performance in a short period of time. It guides readers to understand the strategies and inside stories of e-commerce operations, and I hope it will be inspiring for your work in the e-commerce field.

As the shrill sound of the cell phone alarm rang, Asong opened his sleepy eyes, "Hey, what's going on, why is this desk different from mine?" Asong hesitated a little, rubbed his eyes again, and suddenly all sleepiness disappeared.

"What's going on? Where is this? I just finished writing the last line of code on the e-commerce platform before lunch break and just released the integrated promotion code. How come I'm in a completely unfamiliar office now? Where is this?"

"Asong, the weekly report data will be submitted this afternoon. Please quickly pull out the sales data of this month's products, especially the profit and loss situation of the through train, and report to the boss at the meeting later." An impatient and powerful voice came.

Asong looked in the direction of the voice. Who was this person? He didn't know him at all, but he seemed to know him. He looked at the nameplate of his workstation again and found that he was now an e-commerce operator of an e-commerce company.

The previous second, he was a P18-level programmer for a top domestic e-commerce platform, responsible for all technical research and development matters of the e-commerce platform. Now he has suddenly become an e-commerce operator for a small e-commerce company with an office area of ​​less than 30 square meters.

1. Newcomers offer a production ratio of 1000

"No matter what the reason is, let's make the best of it and finish the report first." Asong quickly adjusted his mindset and thinking. Since this e-commerce platform was originally developed by him, he was very familiar with the rules and logic inside it. Exporting data for analysis was a piece of cake and it could be done in minutes.

He looked at the data and found it was too bad. Halfway through the month, the store had only less than 20,000 in sales. If refunds were excluded, the actual sales amount would be even lower. "I've never seen such a bad person!" Asong couldn't help but complain. He was criticized in the afternoon meeting for poor performance, eating for free, and having to leave if he didn't do a good job.

Asong thought to himself: "How bad was this guy before? Never mind, let me see how I can turn the tide." Asong didn't really want to speak up for this guy, it was mainly because he was criticized and scolded during the meeting.

Naturally, he felt uncomfortable. After all, he used to be the head of technical research and development of the platform and was known as a young genius. The platform poached him with an annual salary of 3 million yuan plus options. Others always spoke to him with respect, so he had never suffered such humiliation. Asong decided, I will show you what real e-commerce technology is.

After the meeting, Asong got into work mode. He spent ten minutes analyzing the backend data for the past 90 days, and conducted market research on the company's products. Fortunately, this was a manufacturer with good products, but the e-commerce operation was not good before, which led to such poor performance.

Since the e-commerce platform was developed by Asong, he naturally knew more about the weight rules, recommendation rules, and resource positions than ordinary people. Asong simply modified the old link to make sure it could hit the platform recommendation rules, and then wrote a black technology code to artificially increase the weight of this link by 10,000 times.

Asong set the through train limit to 100 yuan and the investment-to-production ratio to 1. After setting it up, he opened the through train and the 100 budget was gone in an instant. This product has a 50% profit, so will it be a loss?

No, after the through train ran out of the 100 limit, the orders did not stop, but instead pulled in natural orders. The 10,000 times weight made the link rank first in the scene and search resource positions, washing away the platform traffic. After the run was completed that day, the investment-output ratio was calculated, and it was found that the advertising fee of 100 yuan actually sold nearly 100,000 yuan of goods, with a investment-output ratio close to 1,000.

2. Single store daily sales exceeded 8 million

After one link was established, Asong went to the company's purchasing department and got a list of all the company's products. There were less than 20 products, and it was difficult to achieve high sales with a single link.

He knew that he had just imposed traffic restrictions on top links this year, and would not allow a single link to have too many orders. First, the platform would not make much money, and second, it would affect the platform ecology. Therefore, Asong decided to use multiple links and multiple stores for the same product.

The previous operation was too lazy. The company had 20 products, but the store only had 4 links. How could it achieve sales? It takes time to put up links. It was useless for Asong to be anxious. He quickly asked the designer to make more than 2 main pictures for each product. Other materials did not need to be made, otherwise there would not be enough time. Asong thought to himself, I must make this store popular in this month.

While the designer began to draw the pictures non-stop, Asong was not idle either. He wrote a crawler program to automatically scrape down excellent materials of the same links of competing products on the Internet.

Asong knew that it would be more effective and less risky to directly use other people's data than to do it on his own. After a week, all the materials for all the products were ready. Asong uploaded 100 links at once, and then wrote a program to directly scrape other people's comments and sales.

Although the link has only been online for less than a day, the data displayed on the front end, such as sales of 1 million+, 100,000+ reviews, and 20,000 units sold per day, give buyers the feeling that this is a best-selling old hit and it is definitely a good buy.

As soon as the 100 links were put online, they exploded. The order volume of each link skyrocketed. Asong asked the purchasing department to prepare the goods quickly and arranged for the warehouse to send more packing staff.

When the boss saw that Asong's store was so busy with orders and the warehouse was running out of shipping, he immediately arranged for everyone, including finance, administration, and a few e-commerce operators, to support the warehouse with shipping. Of course, Asong was not assigned. How could he assign a hero to do such rough work? The boss felt that he had found a treasure.

The next day, as soon as the boss entered the office, he asked Asong to pull the data from yesterday. A few minutes later, the data was presented to the boss, and the single store's daily sales exceeded 8 million. This number has never been so high since the company was founded! The boss patted Asong on the shoulder and said excitedly: "Young man, work hard, and you will be promoted and given a raise at the end of the year."

3. The commission is only 5 million

Of course Asong knew that his boss was just making empty promises. This was what he had done to his programmers before: "Work hard, and this year's sales will exceed 60 billion, and your year-end bonus will double." Asong responded casually, left the office, and returned to his seat.

Asong did this, on the one hand, to save face and vent the anger he got from the last meeting. On the other hand, he understood the platform rules, and if he achieved higher performance, he could get more commissions, so he worked hard to achieve better performance. Now that the performance was up, the next step was to calculate how much money he could get.

Asong went to the finance department and got the commission plan for e-commerce operations, which was based on profits. "What a rip-off," Asong cursed. Then, after calculating according to the commission plan, he estimated that his commission this month would be around 7 or 8 million.

Small companies have their advantages, and the commissions they pay are high. If I were on the previous platform, I probably wouldn’t have gotten such a high commission.

At the end of the month, Asong was waiting for the financial department to calculate his salary. He thought, "I will resign after I get my salary. I have the skills and money, so I can start my own business. No one will dump you."

However, when the salary slip from the finance department was handed to Asong, he was still a little bit unbelievable. According to the 5% performance plan, he should have received at least 8 million in commission. Why did the finance department only calculate 5 million? Although 5 million is not a small amount, it is almost half of what he expected.

Asong took the salary slip and went to see the boss. The boss smiled and said, "Asong, I didn't expect you to be so capable at work. I set a high profit commission just to motivate everyone, but I didn't expect you to achieve such a high result. So, I temporarily lowered the profit commission. You should have no objection. You also know that the company needs money for development in all aspects. Don't worry, as long as you work hard, you will not be short of money next month."

After that, he handed a cigarette to Asong, but Asong didn't take it and walked out of the office. The boss thought: "You are just an employee, you should take whatever I give you, and don't take what I don't give you."

IV. Conclusion

However, what the boss waited for was not a further surge in performance next month, but Asong's resignation. With 5 million in starting capital, there was no place that he couldn't go in the e-commerce world. Relying on his identity as a rule maker of the e-commerce platform, Asong single-handedly plunged into the e-commerce world again.

Author: Tiger Talks about Operations Source: Tiger Talks about Operations "(ID: laohujiangyy)"