How to open an independent cross-border e-commerce website? How to promote an independent website?

With the continuous acceleration of the process of global economic development, cross-border e-commerce business is becoming more and more popular. Many people want to join the big family of cross-border e-commerce. So how to start an independent cross-border e-commerce? Next, we will explain this aspect to you.

1. Domain Name Selection

To set up an internationalized website domain name for your cross-border e-commerce independent website and create a new business in the international market, the independent website as an international marketing channel must have a certain degree of internationalization. This also determines that the domain name of the cross-border e-commerce independent website must not only be simple and easy to remember, but also be an English brand, and ensure that the domain name can be quickly understood around the world.

2. Select language

If you want to build a cross-border e-commerce independent website, it is recommended to segment by language rather than by geographical location. A very important factor in cross-border e-commerce is communication. Simply put, your website must have multi-language switching, which will help attract more cross-border traffic. Website templates like OpenCart can support multiple languages.

When doing cross-border e-commerce, your products are not targeted at one language, so you need to build a multilingual website. Simply put, the website has a multi-language switching function, such as the commonly used Chinese and English switching. What needs to be noted here is that the website translation after switching must be accurate and no errors can occur.

3. Payment method

The next steps are the same as those for domestic marketing websites. However, there is one key point, which is to consider international factors. For example, the payment method should be convenient for users at home and abroad, and it should also support a variety of payment methods. For example, the design of the cross-border e-commerce independent website should be flexible to ensure that it can meet the aesthetics of consumers in different countries.

How to promote an independent website?

1. SEO vs SEM

SEO: Optimize website TDK and image Alt tags (let search engines such as Google know what the image represents) to obtain good search engine inclusion and bring natural traffic to the e-commerce website.

SEM: Set SEM keywords and landing pages for users from different countries and languages.

2. KOLs and Internet celebrities

Internet celebrities KOL and experts in professional fields: Internet celebrities KOL and experts in related professional fields can also bring considerable traffic to brands. For example, for professional electronic products, such as mobile phones, you can find professional YouTube video experts or forum experts to do unboxing tests. For women's products such as clothing and beauty products, you can find fashion experts to promote them.

In fact, for cross-border e-commerce merchants, it is not difficult to do cross-border e-commerce. The key lies in the later operation and promotion. After all, your products need to be well-known to everyone in order to have more and conversions! Finally, I hope this article can help you!