8 very impressive copywriting

In this fast-paced era, are you eager to find copywriting that can touch your heart and resonate with you? Today, we have selected eight super-popular copywriting for you. They are either humorous or profound. There is always one that can touch your heart.

8 very catchy sentences that you cannot miss.

1. Mystery

Guess who won?

——dirty is good

Omo has a famous slogan: dirty is good. The special thing about it is that it regards children getting their clothes dirty while playing as a good thing. Omo can wash the dirty clothes, and the children can enjoy a wonderful childhood. This print advertisement from the Spanish Omo extends this concept to the sports arena.

The photo was taken from the 2016 French Open women's singles final, where Spanish rising star Muguruza defeated world number one Serena Williams. In this photo, it is obvious that Muguruza's clothes are dirtier, which shows that she tried her best for the game and finally won the game, interpreting this copy from another perspective.

2. Lenovo 520

Lenovo 520’s funny commercial, the product is Lenovo’s AI computer, which is also a node of 520 and an AI computer, so the topic of “love brain” is about to come out. Lenovo AI computer will save every love brain in 520.

If you want to have a cool couple hairstyle, you can use AI to draw a prototype first.

Some people lose their intelligence when they are moved

Some people get carried away when they fall in love

When grandparents are dating, who will come to see their grandchildren? Let Lenovo AI computers take care of it.

Older Romance

There's no need to be so mature.

If your boss is busy with love and doesn’t want to attend the meeting, the remote meeting AI clone can help you.

Career is not important, I love you

It's my lifelong career.

3. Master Kong Jasmine Tea

The 520 youth animation short film of Master Kong Jasmine Tea unfolds the story of youth and emotions through three scenes, allowing the fragrance of jasmine to accompany these unforgettable warm moments and become a symbol of remembrance of youth.

Does youth become sweet or bitter because of you?

——I love the fragrance of jasmine

The physical boundary was easily breached.

——I love the fragrance of jasmine

Say deep things lightly.

——I love the fragrance of jasmine

4. The Ordinary’s minimalist ad

People thought it was weird that we didn't name our product. We tried it once. But scientists were terrible at copywriting, so we stuck with hyaluronic acid.

I have heard of minimalism, but this is too simple. The copywriting uses this extremely simple approach to stand out from the crowd of flashy advertisements, reflecting the scientific composition and honest attitude of the product, as well as the low price brought about by the savings from product to advertisement.

Some people said that working with celebrities would be good for our brand, but we couldn't find anyone with a degree in biochemistry.

Water is a chemical, oxygen is also a chemical. If we really have "no chemical additives", we can't even sell empty bottles.

5. Lin's Home Bag Chair

Expand your comfort zone

Ever since Qun Yushan proposed the concept of "lightweight outdoor" for Jiaoxia last year, this trend has been unstoppable. The "White Paper on Lightweight Outdoor Industry" shows that the number of lightweight outdoor people in China has reached 500 million, and will reach 700 million in the future. Various lightweight outdoor products have emerged in an endless stream. Lin's Wood Industry has launched a "bag chair", which, as the name suggests, is a chair that can be folded up like a bag and carried around.

This sentence "＜Expand your comfort zone" conveys the relaxing feeling of this backpack chair very well. When you go outdoors, you don’t have to go out of your comfort zone. You can carry the backpack chair and sit wherever you go. The outdoors is also my comfort zone.

6. Xiaoxiandun "Monument of Kalimantan"

A stone tablet

Will not change the soil and rivers of Kalimantan

The language and beliefs here will not be changed

It just makes an ordinary swallow farmer, worker and boatman

Became this planet

The proudest swallow farmer, worker and boatman

Make their livelihoods matter

It has become a more worthy cause

Qun Yushan made an advertisement for Xiaoxiandun, narrated by Zhang Ziyi. It is more like a documentary than an advertisement. The short film tells the story of how Xiaoxiandun joined hands with professional organizations from five countries to customize the world's first "Standard for the Classification of Bird's Nest Origin", and engraved the standard on a stone tablet, which was erected in Kalimantan, a top-grade bird's nest production area. From then on, everyone can clearly know the quality of bird's nests.

Compared with making advertisements that attract topics, this short film tells us that creating "meaning" is a higher level of communication.

7. Continental

Good tires, the result of hard work.

Germany's Continental has launched a new sports tire that focuses on handling, braking, and quietness. How can it be introduced to Chinese car owners who pursue driving pleasure and performance? The brand proposed a "Kung Fu tire."

I have to say that this naming has some stereotypes, thinking that all Chinese people love Kung Fu, but this concept and product are indeed very consistent. In Kung Fu, controlling the body is "movement", controlling the strength is "control", and keeping the mind as calm as a lake is "stillness". The fight between tires and roads can naturally be a kind of Kung Fu .

8. Give you a Children's Day copy

Whatever the game

As long as you are happy

No loss

——@Not cold, not sharp

A bland Children's Day copy from a blogger on Xiaohongshu. I don't know when it started, but we all care so much about winning or losing. We feel disheartened when we lose, and we are often walking on thin ice when we win. We even dare to type out "Hahahahahahahaha" only with words instead of really laughing out loud.

Author: Kuang Thirteen;

Source: WeChat public account "Copywriting Free Shipping"