How to advertise on Wish? What is the method?

As one of the cross-border e-commerce platforms, Wish has many merchants opening stores here every day, so the competition among merchants is very fierce. Under such circumstances, merchants need to take many measures to promote their products. The following content will introduce you to the content about advertising.

PB is probably the hottest word on Wish right now. Both small and large sellers are spending money on PB. Currently, Wish has three most direct ways to actively attract traffic: PB, order placement, and price reduction. PB is one of them. So how to play Wish PB? In this issue, I will analyze several factors that need to be paid attention to when reporting Wish PB, and how to prevent wasting money in vain.

1. Wish’s in-site advertising is different from Amazon and domestic advertising. Wish is a CPM advertising, while domestic e-commerce and Amazon still mainly use CPC advertising (if you don’t understand what CPC and CPM are, search for it yourself). This means that your paid PB on Wish may not be effective. If you are not careful, you may spend money but not get any orders. Wish PB promotes traffic payment rather than click payment. The cost of traffic payment is often higher than click payment, but the conversion rate is not necessarily better than click payment. This is a big challenge for your product links.

2. Wish charges a registration fee of $1 for each product that is submitted for PB. You can conduct 10 activities at the same time, up to 200 products. However, no matter how rich you are, you can't spend it casually. You must allocate the budget reasonably for the products you submit and try to focus on products with competitive advantages. The amount is limited, so you must ensure that each product that is submitted for PB can get as much traffic as possible. Only in this way can you increase the chance of placing an order.

3. Since Wish also uses keyword bidding, it means that the higher your bid, the higher your ranking and the more traffic you will get. But currently Wish gives you 30 word positions to fill in keywords. And it will not show you which keyword has more traffic and which keyword has less traffic. You don’t know which keyword the bid amount is allocated to. So how can you pick the best keywords?

Merchants need to promote their stores after opening them here. Only in this way can more consumers know about your store. As for how to advertise, merchants need to understand it. I hope the above content will be helpful to everyone.

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