How to place Amazon DSP ads? What is the placement strategy?

The placement of Amazon DSP ads is different from ordinary ads. In fact, its starting point is based on the merchant's return on investment, so it is also cost-effective for the merchant. So how to place this kind of ads? At present, many friends, in fact, have not figured it out yet.

1. How to place Amazon DSP ads?

The complete delivery cycle includes four parts: preliminary preparation, production, release and delivery, and optimization summary.

2. What is the delivery strategy?

1. Preliminary preparation - analyze needs and formulate strategies. Before launching, you must first understand the characteristics of display. The conversion of display ads is also to allow consumers to pay attention to your products when browsing platform information, so as to make emotional consumption. Therefore, before launching DSP ads, you need to analyze the target group from the following perspectives:

Product: Is the purpose of promotion to test new product flow or to clear inventory? Is it to optimize the rising period or a list with stable ranking?

User: Type of person interested in the product (customer profile)

Scenario: In what scenario is the product most suitable for application?

Demand: The target user's demand for the product

The above questions require familiarity with operational strategies. Through these questions, you need to think from the user's perspective, impress the user with scenarios, and guide the user to pay attention to the product through personal interests, rather than promoting around the product.

By understanding customer profiles and product attributes, you can formulate corresponding strategies, including budget allocation, targeting strategy, and creative strategy.

2. Advertising production - creative image design preparation. People spend fragmented time "hanging out" on Asian platforms. This browsing habit determines that product images must be "understood in seconds" to have a chance to be clicked. From the perspective of display characteristics, it is meaningful to let users see the selling point at a glance!

Display ads can be divided into computers and mobile devices according to the device. The page positions of different devices are also different. Search results and detailed pages carry a large flow and high clicks. In terms of material production, it is necessary to accurately express the subject and selling points!

3. Release and delivery - screening people to create advertisements. The most important thing in advertisement setting is the screening conditions presented to the audience. It is crucial to clearly define the user portrait.

The main dimensions include:

Selection of population labels, gender, age range, income or education level, and device type.

It is particularly important to note that the computer and mobile terminals need to be tested separately, because in actual testing, it is found that although the traffic on the computer terminal is not as high as that on the mobile terminal, the roas is also much higher than that on the mobile terminal. After the ad is built, you can submit it for review.

4. Optimization summary - promotion data tracking. During the delivery process, continuous analysis is required, strategies are continuously optimized based on the results, and reports are output regularly. Data and optimization are long-term processes, and delivery personnel need to adjust delivery time, budget, targeting conditions, creativity, etc. based on the performance of data at different stages. Real users and feedback are the way to continuously correct delivery results.

Sub-DSP delivery usually has a delivery cycle, including preparation, production, release and optimization. Delivery is not a simple matter, because during the delivery, everyone needs to adjust the content according to the delivery performance to ensure that the delivery can achieve good results.