Amazon's detail page is where product details are displayed. The key to a user's decision to place an order lies in the content of the detail page. Therefore, when newbies start making products, they pay more attention to the content of the detail page. So what exactly is on the detail page? Let's take a closer look. 1. What is on the Amazon detail page? 1. The components of the page include 10 parts, namely: (1) Product image; (2)Product title; (3)Production price; (4) The method and cost of delivery; (5) Five Elements Selling Points; (6) Product Q&A; (7) Information; (8) Consumer questions and answers; (9)Production evaluation; (10) Other products. Among the above 10 parts, the 6th, 8th, 9th and the last part do not need to be uploaded, and the other 6 parts need to be uploaded or set up in the background before they can be displayed. 2. How to make the details page? 1. Title requirements: Each product must have a label. The label is the key information for users to understand. It needs to describe the product concisely. The following are the requirements for the title: The first letter should be the brand name, and the capitalization should be the same. It cannot be all uppercase or all lowercase, and there cannot be special characters or punctuation marks. It should be concise and not too long. It is not recommended to use too many words or add too many details, which will make it look complicated. There cannot be any company, promotion, logistics, shipping or other information not related to the product. Summary: It needs to have the function of attracting traffic, and at the same time be able to show differentiation and uniqueness, so that users can see the selling points and important data. Such a title is what we pursue as a "good title". It is recommended that you look at the titles made by the top peers, so that you will know more clearly how to write a title and it will be more attractive. 2. Picture requirements: Each product needs to be accompanied by one or more pictures. The product picture is displayed in the results and browse pages, and is also the first picture you see on the detail page. Of course, it would be more useful if you can display as many pictures as possible. 3. Pictures are important to users, so their quality cannot be neglected. Choose clear, understandable and visually appealing pictures. Here are the requirements for pictures: they must accurately show and only show the items for sale, and all their features must be visible. The main image should be pure white. It must be a dedicated image of the actual product and must not display unsold accessories. The image must match the title. The height or width should be at least 1,000 pixels. This way, users can zoom in and see it more clearly without blurring. In fact, the content of Amazon's detail page includes no less than ten points. The most important ones are the product pictures, prices, labels, selling points, etc. You can improve the content of your detail page according to this standard so that your content can better meet the expectations of users and obtain their orders. This is the mission of the detail page. |
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