When will WishPB budget be increased? What is the rule for Wish price increase?

Wish PB (Product Boost) is a promotional tool on the Wish platform. Sellers can increase the exposure and sales opportunities of their products by investing a certain amount of money. So when should you increase the budget in Wish PB?

1. When will the WishPB budget be increased?

First, sellers should determine whether they need to increase their budget based on product performance and market conditions. If a product has a good click-through rate and conversion rate on the Wish platform and is highly competitive, increasing the budget can further expand its exposure and improve sales performance. At this point, sellers can set appropriate budget increases based on actual data and goals.

Secondly, sellers can also pay attention to competitors' performance and market trends. If a competitor has good promotion results on the Wish platform and the relevant market is developing rapidly, increasing the budget can help sellers stay competitive. By understanding competitors' strategies and market trends, sellers can make more informed decisions and adjust their budget plans in a timely manner.

In addition, seasonal factors are also one of the considerations in deciding whether to increase the budget. During certain seasons or specific holiday periods, consumers' purchasing intentions and demand usually increase.

For example, during promotional events such as Christmas and Black Friday, more users tend to participate in shopping. At this time, increasing the budget appropriately can attract more potential customers and increase sales.

2. What are the rules for Wish’s price increases?

On the Wish platform, sellers can increase prices to increase product exposure and sales opportunities to achieve greater promotional effects. However, Wish price increases are not blindly carried out, but follow certain rules.

First, the price increase needs to be determined based on the degree of competition and market conditions of the product. If the market competition for a product is fierce and many sellers are promoting the product, then the price increase can help the seller stand out from the competition and increase the exposure of the product. However, the price increase should be reasonable and take into account the product's pricing strategy and market acceptance.

Secondly, the timing of price increase is also important. Usually, sellers can choose to observe data and trends for a period of time after the product is listed before deciding whether to increase the price.

In the early stage of product launch, sellers can attract more users to click and buy by offering a low initial price, thus accumulating a certain amount of sales and positive reviews. Once the product has received a certain amount of recognition and market feedback, sellers can consider increasing the price in due course to achieve more promotional effects.

In addition, sellers should also decide the extent of the price increase based on their own financial capabilities and budget plans. Increasing the price too high may result in excessive costs, while increasing the price too low may not achieve the expected promotion effect.

In general, sellers should judge whether they need to increase their budgets based on product performance and market conditions. They can also pay attention to competitors' performance and market trends to adjust their budget plans.