How to operate a Lazada local store? How to run a local store?

Lazada has 6 sites in Asia. Different sites actually have different operating contents and methods. If a local merchant opens a store, how should such a store be operated? This is also the homework that local store owners need to do now, so let us share some experience with novices.

1. Lazada local store operations

1. Stable supply: As long as local stores have a stable supply and can ship out goods in a timely manner, they can at least surpass 50% of the merchants. If they already have a physical store, then there is definitely no problem with the supply.

The key point here is that if people are taking food out, and the products are purchased from domestic merchants, they should adhere to the principle and choose the corresponding categories and products: the first step is to find a logistics company to understand the delivery cycle from the local area; the second step is to buy in small quantities and multiple times, and do not stock up in large quantities at one time. After all, products need a testing cycle, and not every product purchased can sell well!

2. Product category: If you already have your own supply, then focus on the product. If you still need to purchase from China, it is recommended not to choose the sku category, for example: clothing, shoes, etc. Although these are hot-selling categories, one is due to the cost of stockpiling, and the other is due to the category. In the later stage, it may result in half of the goods being sold and the other half being inventory!

So the category can be closer to functionality, such as home appliances... and so on.

3. Product selection: If the products are free in the early stage, you need to choose according to the market. After the category is determined, it is recommended to find a good cross-border store as a benchmark for product selection:

(1) Why not choose a local store for reference? It's not impossible. In the selection process, because they are all local merchants, the shipping costs are similar in all aspects. However, since they are already popular on the platform, their costs must be lower than yours. If the comprehensive price can be the same as or lower than theirs, then there is no problem. Otherwise, do the opposite!

(2) Why should we choose cross-border stores as a reference? The shipping cost of cross-border stores is much higher than that of local stores. If the cross-border stores sell well, the popularity will definitely not be low, and the local cost will definitely not be higher than that!

4. Store design: The styles of most local stores are either not well-renovated or have been done in a hurry. In fact, the essence of e-commerce is the eye-catching effect. For similar prices, which one would you choose, blurry or exquisite pictures? At least in terms of aesthetics, I would prefer the latter. Moreover, as a La store, the platform will also give more weight to stores with clear decoration styles and good sales.

2. How to run a local store?

If a local store wants to do well, it must have a good source of goods, low logistics costs, store decoration and services. These four points determine whether you can defeat your competitors.

If a local store wants to operate, it needs to start from four aspects: source of goods, category, selection and store design. In fact, the advantages of local stores are more obvious than those of cross-border stores. Therefore, as long as you can surpass cross-border stores in terms of product selection, you have actually won over a large number of people.