What is the specific process of Amazon's Transparency Program? What are the special logos?

Today, I will introduce the content of Amazon's Transparency Program. Now, there are more and more merchants who open stores completely like this. For Amazon merchants, if they want to run a good store, they must master some operation and promotion skills. What is the specific process of Amazon's Transparency Program?

What is the specific process of Amazon Transparency Program?

The "Transparency Project" is a new project officially launched by Amazon in June 2018. It is mainly used to combat follow-selling and counterfeit products, so as to help sellers protect their brands and consumers from being harmed by counterfeit goods. In fact, a test version was released as early as March 2017, and the response was also good. Sellers said that it can fundamentally eliminate malicious follow-selling.

What are the special logos of Amazon Transparency Program?

The Transparency Program means that products will be labeled with a "Transparency Label" (a blue T label), which is an encrypted alphanumeric code that can generate a unique QR code identifier. This QR code identifier will correspond to the SKU participating in the Transparency Program. After the Transparency Program starts, buyers only need to use Amazon's Transparency app to scan the "Transparency Label" on the product packaging shown in the picture to immediately identify the authenticity of the product and the information contained in the entire process from production to sales, such as production address, production date, ingredients, and material source information, etc.

What are the benefits of Amazon’s Transparency Program?

The benefit of participating in Amazon's Transparency Program is that sellers are protected by unique QR code identifiers, and these QR code identifiers will also correspond to the product packaging of the seller participating in Amazon's Transparency Program, and buyers can also distinguish the authenticity of the product by verifying the product.

This means that products with a Transparent QR code have a Global Trade Item Number (GTIN) and the right to apply for a unique Transparent QR code for each product category. This code contains more product information than a regular UPC code, such as manufacturer, date, location, expiration date, etc. How much information buyers can see depends on the information uploaded by the manufacturer to the Transparent database, so this will also vary from SKU to SKU.

Regarding the question raised at the beginning, we have answered it in the above content. Amazon merchants can learn about it. For Amazon merchants, setting up a transparent plan will help increase product traffic and exposure.

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