Is Amazon's Transparency Program good? What are the drawbacks?

As a cross-border e-commerce platform, Amazon has developed very well. Many merchants like to open stores on the Amazon platform. If you want to promote it well, you need to make relevant settings. Is Amazon's transparent plan good?

Is Amazon's Transparency Program any good?

Disadvantages of Amazon Transparency Program:

The transparency program protects seller ownership of participating brands, but some compliant merchants have also been affected.

Recently, many Amazon sellers have said that their listings have been suspended, and some have even received notifications that their listings have been removed. As a third-party seller, you must now ensure that the brand or product you are selling has not registered for the Transparency Program. If your product is registered for the Transparency Program and you are not an authorized dealer, there is a risk of having your listing deleted. Even worse, you may have your account frozen and become the target of Amazon's anti-counterfeiting investigation. These are also some of the real problems encountered in the implementation of Amazon's Transparency Program. The Amazon team has discovered this problem, and regular sellers can regain the right to list and sell their listings by filing an appeal.

After joining the Amazon Transparency Program, other sellers can no longer follow your listings. Similarly, you can no longer follow your own listings through a secondary account. Many shady operations can no longer be realized, such as following reviews through a secondary account, merging zombie listings, free flash sales, etc. These gray promotion methods are actually achieved through secondary accounts. Once you join the Transparency Program, you can only be a law-abiding seller.

Follow-selling is a headache for many Amazon sellers. Many people describe follow-selling as flies. The Transparency Plan has taken an important step in eliminating follow-selling and protecting the brand rights of sellers. The development of the platform will become more and more standardized in the future.

According to Amazon's official explanation, the Amazon Transparency Program is a project that can prevent copycat sales and increase consumer interaction. When buyers scan the code, they can verify the authenticity of the product and see relevant information such as product parameters. I hope the above content can solve everyone's problem.

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