Can the Amazon Transparency Program be canceled? What is the Amazon Transparency Program?

As a cross-border e-commerce platform, Amazon has developed quite well, and now Amazon has become the world's largest cross-border e-commerce platform. Today, I will introduce the Amazon Transparency Program to you. Can the Amazon Transparency Program be canceled? The following is an introduction.

Can the Amazon Transparency Program be canceled?

The "Transparency Program" is a new project officially launched by Amazon in June 2018. It is mainly used to combat follow-selling and counterfeit products, so as to help sellers protect their brands and consumers from being harmed by counterfeit goods. In fact, a test version was released as early as March 2017, and the response was also good. Sellers said that it can fundamentally eliminate malicious follow-selling.

What are the special logos of Amazon Transparency Program?

The Transparency Program means that products will be labeled with a "Transparency Label" (a blue T label), which is an encrypted alphanumeric code that can generate a unique QR code identifier. This QR code identifier will correspond to the SKU participating in the Transparency Program. After the Transparency Program starts, buyers only need to use Amazon's Transparency app to scan the "Transparency Label" on the product packaging shown in the picture to immediately identify the authenticity of the product and the information contained in the entire process from production to sales, such as production address, production date, ingredients, and material source information, etc.

What are the benefits of Amazon’s Transparency Program?

The benefit of participating in Amazon's Transparency Program is that sellers are protected by unique QR code identifiers, and these QR code identifiers will also correspond to the product packaging of the seller participating in Amazon's Transparency Program, and buyers can also distinguish the authenticity of the product by verifying the product.

This means that products with a Transparent QR code have a Global Trade Item Number (GTIN) and the right to apply for a unique Transparent QR code for each product category. This code contains more product information than a regular UPC code, such as manufacturer, date, location, expiration date, etc. How much information buyers can see depends on the information uploaded by the manufacturer to the Transparent database, so this will also vary from SKU to SKU.

In short, Amazon's transparency program can be canceled. As for how to do it, Amazon merchants can refer to the content above. Now all Amazon merchants should be clear about it, and I hope this can solve your problems.

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