What is the normal conversion rate of Amazon products? How to improve the conversion rate of Amazon products?

For every merchant, what they want to see most is high product traffic and conversion rate, because in this way the merchant can obtain more profits. So, as a cross-border e-commerce company, what is the normal conversion rate of Amazon products? Next, we will explain this aspect to you.

It is hard to say what the normal conversion rate of Amazon products is. After all, the conversion standards for each product are different. As long as it is not lower than the average conversion rate, it is fine.

How to improve Amazon product conversion rate?

1. Optimize the title

The standard of a good title is not set by the seller himself, but is measured by the platform and user feedback. No matter how powerful the marketing activities are or how good the products are, they still need to be connected to users through the platform. At this time, the correct use of keywords to create titles is the key.

2. Plan marketing activities

In marketing activities, riding on the popularity is a very effective way to increase conversion. Planning corresponding marketing activities through local festivals is a must for every merchant.

Successful event planning can effectively increase user attention and thus improve the conversion rate of products. Of course, before planning a marketing campaign, you should start with the target customers of the product, analyze their needs, and then think about what effect the event hopes to achieve, so as to adjust the listing of your own products to attract customers.

3. Differentiated service provision

When buying products, buyers will always compare prices from different stores. In addition to comparing the differences between similar products, the most important thing is to pay attention to the after-sales services that different sellers can provide.

Although most sellers do indicate that they provide after-sales service when selling products, few sellers will innovate in after-sales service. However, different after-sales services can help improve conversion rates.

In the process of opening a store, conversion rate is a very important link. Merchants must do a good job in product foundation, improve the overall store indicators, and actively participate in platform activities to bring more conversions to the store!