What should a novice do in eBay operation? What are the skills?

Although there are many people doing e-commerce in China, many of them think that the competition in China is too fierce and the profit is too low, so there is not much room for development. What should eBay operators do?

What should a novice do in eBay operation?

1. Store Settings

If you are a new seller and have never sold anything on eBay before, it will be difficult to sell your products at a good price on eBay. This is because customers will read the introduction of each store before buying. If no one replies or comments, it will be difficult to arouse customers' desire to buy.

Therefore, the seller's store introduction should start to become important. You can start by selling some common small items that many people need to increase your store's reputation. You can start with a small occasion such as setting up a popular store introduction.

Then set the time for listing and unlisting reasonably. Customers come from all over the world and their time zones are also different. Therefore, when setting the listing time of goods, the seller must ensure the duration of the store, so that buyers in different time zones can check and purchase, which is conducive to improving the customer's shopping experience.

Generally speaking, when building a details page, you should imitate the details pages of your peers. You should find a few peers with higher sales, break down their details pages into modules one by one, and then compare them to see what the modules have in common. You can then put these modules in your own details page.

2. Products

(1) Selection

When it comes to choosing products, you can start with household goods. There are many types of household appliances, which is a good choice especially for sellers who need a lot of space in the early stage. Moreover, the quality of household appliances is less, and the account performance is easier to control. But this situation is not fixed, and sellers can carefully choose according to the market situation and their own stores.

(2) Product description-title optimization

One of the most important things for eBay sellers is to create a title. First, you need to make full use of the 80 characters eBay provides. If you plan to reuse your listing, make sure to fill in all the relevant keywords in the title.

You can also try to think from the buyer's perspective and look for specific information points (brand name, template, size, color, product conditions) within the buyer's possible range and combine them into a complete title.

In any case, remember to repeat the title in the description and of course keep the product description real.

(3) Clear image

It is also very important to select photos. The lighting should be appropriate and the resolution of the photos must be high. No matter what you are selling, the photos are often the first thing that buyers notice. In addition, if conditions permit, you should also provide pictures from the manufacturer, plus your own photos, so that buyers can clearly know what they want to buy.

3. Price

The detailed page and price are basically determined at the same time. The reason why the price is listed separately is to illustrate the importance of price. The price of the same product may only differ by a few dollars from another product. Under the condition of the same exposure, the sales of one of the two may be several times that of the other. Therefore, the issue of price must be taken seriously.

There are usually three issues to consider when positioning: cost, customers, and competitors. The first thing we need to consider is cost, then we should determine what price range we need to enter the market, refer to the prices of competitors, and finally determine our own price.

If you are a novice in cross-border e-commerce and have no idea how to operate, then you can just start with the most basic operations. There won’t be any big problems if you manage the store every day. The above basics are what all merchants should pay attention to.

Recommended reading:

How to register a business account on eBay? How to run a store?

What are the requirements for opening an eBay store?

How to fill in the eBay registration address? How to buy?