Which platform is better, Amazon or eBay? How to choose?

As we all know, eBay and Amazon are both successful e-commerce companies in the world. If you want to do cross-border e-commerce but don’t know which platform to choose, you can first understand the advantages and differences between Amazon and eBay, and then choose according to your needs.

Which platform is better, Amazon or eBay?

1. Competition among sellers

Compared with eBay, Amazon has higher brand recognition, faster delivery time, better customer service, and a more reasonable Amazon brand registration process. However, as more and more sellers join the platform, competition is becoming more and more fierce. This also brings about higher customer expectations. Therefore, sellers on the Amazon platform will face increasingly fierce competition. Unlike Amazon, there are no big brands on eBay's platform, and the range of sellers is also wider. Even some of eBay's products have been used or have second-hand signs, so eBay attracts different types of customers and can meet the needs of different types of customers.

2. Composition of Buyers

Amazon's buyers are mostly young people under 45 years old with higher incomes. Male buyers are the main buyers and they basically have Prime membership, so customer stickiness is higher. Ebay buyers are generally older, so Ebay buyers also prefer cheaper products. Ebay is suitable for selling old products, while Amazon is suitable for brand new products.

3. Differences in product sales methods

Unlike eBay, products on the Amazon platform are displayed through display, search and classification. And the Amazon platform does not provide any auction model services.

4. The difference between logistics and sales price

Amazon uses FBA to solve logistics problems, buyers receive goods faster and logistics costs are cheaper, while eBay logistics problems need to be solved by sellers themselves. EBay's fees are varied and change quickly, making it difficult for sellers to adapt. In comparison, Amazon's fees are much simpler.

Through the above four points, we analyze the advantages and differences between eBay and Amazon. As for which platform is better, I believe that after understanding the characteristics of the platform, everyone knows that the one that suits them is the best, and naturally they will know how to make a choice.

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