Where can I find the Amazon Gold Shopping Cart? How can I get it?

Amazon is a cross-border e-commerce platform. Many friends are now engaged in cross-border e-commerce and have joined Amazon. Then everyone should know Amazon's gold shopping cart. Where can I see Amazon's gold shopping cart?

1. Where can I see the Amazon Gold Shopping Cart?

The Gold Shopping Cart (also known as the Buy Box) is the most intuitive place for buyers to add items to their cart when shopping on Amazon. It is usually located in the upper right corner of the product page. Simply click Add to Card to add the items from the seller with the Buy Box to the user's shopping cart.

2. How to get the Amazon Gold Shopping Cart?

With the Amazon buy box, there is hope for orders, so the following factors are important:

1. Products

To get the Amazon buy box, first of all, the products you sell must be new. If the products you sell are refurbished or second-hand products, then there is no chance of getting the buy box.

In the early stages of account development, small sellers should first choose professional sellers, lay a solid foundation, and focus on sales. Only when sellers have sales data can the Amazon platform rate you according to your situation, and slowly you will accumulate some valuable information on the Amazon platform. At the same time, sellers can also increase the exposure of their own products in various ways, such as selling hot-selling products at a lower price to increase sales.

2. Price

Price is an important factor that affects product sales, and it is also an important factor that determines whether you can get the Amazon buy box. Regarding the price issue, some sellers have said that they set their product prices lower than others, but why does the buy box still belong to others?

Of course, the factors that affect the buy box are not just price, there are other factors. At the same time, when Amazon checks the price, it not only looks at the product sales price set by the sellers, but also refers to your shipping cost. That is to say, if your product sales price + shipping cost is higher than that of other sellers, your product price will be less competitive.

For this reason, when setting prices, sellers should pay attention to the price buyers receive, rather than simply the product selling price.

Generally speaking, price plays a very important role in the competition for the ownership of the gold shopping cart, especially in low-end products. The price and the gold shopping cart are closely related. Therefore, in order to take advantage of the price, you can skillfully use optimization tools.

3. Ensure product quality and improve assessment indicators

In addition to sales volume, small sellers should also pay full attention to various account assessment indicators. In terms of order defect rate, sellers should reply to buyers' emails as soon as possible while ensuring product quality, actively improve buyers' user experience, and try their best to increase buyers' favorable reviews and number of reviews. In terms of logistics, small sellers should use FBA more often to ship goods, which not only ensures the efficiency of logistics, but also helps to improve the platform's score on the security and reliability of seller accounts. In addition, the exposure and transaction rate of FBA shipments are generally better than those of local foreign shipments or domestic shipments.

The way to check Amazon’s Golden Shopping Cart is relatively simple. Many Amazon merchants want to get the Golden Shopping Cart, but the requirements for the Golden Shopping Cart are very high. You must meet the requirements before you can get it.

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