How to calculate Shopee advertising fees? What are the fee standards?

As a cross-border e-commerce platform, Shopee is very popular among consumers. For merchants, if they open a store here, they need to do a good job of promotion. How to calculate the advertising fee of Shopee? The answer is given below.

How to calculate Shopee advertising fees ?

1. Mainly through bidding on keywords, the product can get more exposure and display; it will be displayed on the homepage of search results on PC and APP.

Shopee keyword advertising is charged only after the buyer searches for the keyword and clicks on it, and the charge will not be higher than the fee set by the seller.

The charging standards are as follows:

When using keyword promotion, the Shopee backend will also recommend a bid, but it is not recommended that you refer to this recommended bid completely, especially for new products. Do not bid too high in the early stage, and adjust the bid slowly.

2. Store Advertising Currently, store advertising is available to direct mail preferred sellers and mall sellers. The store information will be displayed at the top of the search results page, which can effectively accumulate more fans for the store.

The cost of Shopee store advertising is also very cheap. The specific bidding standards are as follows:

3. Related Advertising

Contextual advertising can further increase product exposure, and is more suitable for novice sellers who have no advertising experience and lack specific operation strategies. After enabling contextual advertising, the advertised products will be displayed in the following three places, with an advertising icon:

1. The first and second display positions in the "Similar Products" column of the product details page, and then one display position will appear every 5 products; 2. The 10th and 28th display positions in the "Guess You Like" column of the product details page;

3. There will be 25 advertising slots in the first 100 product display slots of "Daily Discovery" on Shopee's homepage. The actual advertising position will vary depending on the advertising effect optimization. The cost of associated advertising is relatively low, which can save sellers 30%-60% of the click cost.

Many consumers like to open stores on Shopee. After opening a store here, they need to carry out relevant promotions. Many merchants may not understand the advertising fees, which have been answered in the above content.

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