What does Amazon ASIN mean? What is the importance of the ASIN code?

As the Amazon platform continues to grow, more and more merchants are opening stores here. Amazon uses ASIN to manage its growing product catalog. These unique product identifiers are part of Amazon's sales policy. What does Amazon ASIN mean? Let's introduce it below.

What does Amazon ASIN mean?

Amazon Asin is the abbreviation of Amazon standard identification number. ASIN is a special coding identifier for Amazon products, and each product is different.

Alias: ID number, product number, composition: combination of numbers and letters.

It is an alphanumeric combination randomly generated by Amazon, which is equivalent to a unique product ID. It is unique on the Amazon platform. The ASIN corresponding to the same product and the same UPC on different sites is usually the same, that is, one ASIN code corresponds to one SKU.

ASIN codes can be used to query products on the platform front end and the seller’s store backend. They are automatically generated by the Amazon system and do not need to be added by sellers themselves.

What is the importance of ASIN code?

1. ASIN is important to both Amazon and sellers because ASIN is used to reference catalog data, track product inventory, and index catalog pages for searching and browsing.

2. ASIN is the foundation of Amazon's product catalog structure, which in turn provides buyers with more advanced search options, such as deepening into multiple categories. Buyers can even enter a product description or ASIN number in the search box to find the product they are looking for. Using the product's ASIN, Amazon can provide accurate and relevant product searches every time.

3. It is crucial that sellers make sure to use the correct ASIN for their products, otherwise Amazon will not be able to display your products for buyers. So, if you want to list any product on Amazon, you must match the product to an existing ASIN or create a new ASIN.

To ensure that you can correctly list and sell products on Amazon, this article has introduced the ASIN in detail, including its definition. Amazon merchants who are not familiar with this aspect can learn about it because it will be helpful for your store operation.

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