How to sign up for Amazon Black Friday? How to run the event?

When Amazon sellers hold events, more people will know the usefulness and value of the product, which will increase the sales of the product. Amazon Black Friday is coming, so how should sellers sign up for this event?

Sellers can check the email notifications sent by the Amazon platform in a timely manner, or contact their account managers to learn about the details of event registration.

Each site may have different notification times. Please pay special attention to recent Amazon official emails from "@amazon.com" and "@sell.amazon.com" suffixes.

Seller Platform Activity Submission Process:

Path: Seller Central > Advertising > Coupons > Create New Coupon.

Path: Seller Central > Advertising > Flash Deals > Create New Promotion.

How to organize activities well?

1. Pre-sale activities

Actively launch pre-sale activities to allow users to add products to their shopping carts, provide discount codes to them, and inform them of the expiration date. Pre-sale activities are the basic means for many sellers to maintain their Black Friday sales, and are also one of the traffic bases for the explosion of orders during Black Friday.

2. Advertising strategy

There will be a period of time before the peak season, especially a few days before Black Friday, when the order volume will drop sharply. So should we advertise or not? Of course we should, because many people will add it to their wish list and wait for the price reduction notification.

21 million searches on Google related to Black Friday

The following three sets of data are worth noting:

1) 70% of searches occur 20 days before Black Friday, right at the moment when customers decide which product to buy;

2) 60% of searches are conducted via smartphones;

3) Search engine marketing (SEM) budgets typically increase by 53%.

From the above, we can see that the exposure of advertisements in the first three weeks of "Black Friday" will greatly affect customers' consumption intentions during the subsequent "Black Friday" period. The reduction in orders in the early stage means that consumers have begun to choose their favorite shopping objects during the promotion period, and advertisements at this time will have more strategic value.

3. Optimize comments

In the A9 algorithm, new positive reviews have a relatively large impact on the weight of the listing, so in the ten days before Black Friday, you should send more reviews and continue for a few days. In this way, you will receive reviews two or three days before Black Friday. As long as they are positive reviews, they are beneficial to Amazon's natural recommendation traffic, because the machine-generated reviews are relatively less obvious.

Seller friends who have signed up for Amazon's Black Friday event, please pay more attention to Amazon's official emails. I suggest that everyone actively participate, because participating in the event can bring additional traffic to the store.