Merchants all hope that their products will be added to cart by consumers, and the more the better. This shows that the products are popular and will bring more conversions. Can Amazon's add-to-cart sellers see this? Let us explain this to you below. Amazon’s added-to-cart sellers can see it. How does Amazon increase add-to-cart volume? 1. Product selection Product selection is a commonplace topic. Compared with other platforms, Amazon has very high requirements for quality and logistics. Product selection directly determines sales, so it is very important to choose the right category. When selecting products, you should look at the industry chain and profit margins. 2. Strong product relevance This function is delivered through keywords, so the buyers displayed are all high-intent buyers, who are more likely to promote consumption and bring higher conversion rates, which is very helpful for the ranking of the entire listing. Especially in the new product period, the high conversion rate brought by the video promotion function can bring you more natural traffic. 3. Appropriate discounts Consumers always want the best products at the lowest price, and Amazon has met this demand of consumers to a certain extent. Therefore, by offering discounts on prices, we can attract the attention of Amazon's algorithm and improve the ranking of our products. The price advantage brings not only product exposure, but also increased sales and conversion rates as exposure increases, and even the number of positive reviews, which is more significant for sellers. Flash sales, coupons, buy one get one free, these are all great ways to offer discounts. Amazon has a search filter for discounted items, which means that even if the discount on a product is not high, it will have a chance to appear at the top of the search results. Of course, merchants can also do PPC advertising, which can effectively increase the exposure of products. As long as you set the product keywords and products, set the price, you can use it! Well, today's sharing ends here. I hope this article can help you! |
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