Spring is a peak season for job hunting and recruitment. I believe many people are looking for jobs at this time. However, the overall environment this year seems to be unfavorable for job seekers, and many friends are still looking for their ideal jobs. In the live broadcast industry, under the enthusiastic offensive of many guilds, it seems that being a live broadcaster is an easy thing. An operator often has to spend a lot of time to find a qualified live broadcaster. Some people marked that they would not be live broadcasters when submitting their resumes, and seemed to hate the live broadcast industry so much that when the guild chatted with her privately, she was directly scolded. In the guild's own words: After "I don't want an aunt", "I hate my sister" and "Get lost sister", we finally waited for a personal attack. It seems that it is really difficult to recruit an excellent anchor. The picture below is very representative. I believe there must be such a person in your address book. Is it really that bad to be a live streamer now? Let’s get back to reality and look at the real income level. A few days ago, I saw a photo in the operation group of Audiovisual Observation. The content of the photo is as follows: A girl went out to find a job and found that a monthly salary of 3,000 to 4,000 yuan was the norm. However, this salary was basically not enough to do hair, nails, or beauty treatments. And there was a prerequisite: you had to work for a full month to get the salary! So what is the real salary for ordinary people looking for jobs now? This made the author think? 01I don’t want to be a host. The salary is only 3,000-4,000 yuan.The author went to a recruitment website and searched for job openings in seven different cities, including the Yangtze River Delta, the Pearl River Delta, and cities in the northeast and central regions. It can be seen that for these basic positions, the entry-level salaries are around three to four thousand, which is the real situation. The screenshots are below. There are a lot of pictures, so you can scroll down. Many people also say that this may be the basic salary for a job, why don't you say there are some high-quality jobs? Of course there are some high-quality jobs, but the requirements will be much higher, and the quality requirements for applicants will also increase a lot. This undoubtedly increases the employment threshold, and it is difficult for ordinary job seekers to find such jobs. When looking for a job in reality, unless you have an educational background from a top-notch school such as 985 or 211, which can improve your academic qualifications, you will have more opportunities than others, get a stepping stone to many excellent positions, and get a position with great room for growth. But don't forget that the proportion of people who can be admitted to 985 and 211 universities in China is very low. According to the data of the "China Population Census Yearbook 2020" compiled by the Seventh National Population Census (hereinafter referred to as the Seventh Census), there are about 1.156 billion people aged 15 and above, of which about 104 million have a bachelor's degree or above (including students in school). Calculation shows that the undergraduate rate of 15 years old and above in China is 9.07% . No matter how many ordinary people are left, they can only find ordinary jobs, but how much money can they make doing ordinary jobs? 02 Being a host has many disadvantages , but it is a good choice to change your fateTo be honest, there are indeed many problems with being an anchor: First, it is a very challenging job. People who just want to get a basic salary are not suitable for being an anchor and are basically eliminated. Second, the career of an anchor is relatively short compared to other professions. As the saying goes, it is a "youth job". Third, the income of anchors is extremely unstable. It is very likely that they will have no food to eat, which does not give people the so-called sense of security. Fourth, anchors will have to work overtime for a long time, with a reversed day and night, no time to go out and reduce social interaction, and lose many friends. Of course, if we continue, we can list a lot more... But is being a host really useless? On the contrary, being a host is one of the first careers for ordinary people to change their fate against all odds. If you are not from a prominent family, nor graduated from a prestigious school, and are not talented and well-educated, then it is very difficult for ordinary people to change their fate by working. Unless you start a business, you are very likely to raise your income ceiling, but starting a business is often a life-or-death struggle with a very high failure rate. Otherwise, you can only wait for a fixed salary to live on, and your income is a fixed amount that can be calculated within a certain period of time. That also means that your income is not high enough. If you are a young person from a small town and want to buy a car and a house in a big city in a short period of time without the help of your parents, it is simply "overwhelming". But if you become a live streamer and can stick with it, your income will generally be much higher than that of ordinary jobs, and the ceiling is very high. The income of excellent top and middle-level live streamers has even reached a level that ordinary people can hardly reach. Although anchoring may be a "youthful job", how to make more money in a short life cycle is a problem that anchors must study. Some anchors may make more money in just a few years than ordinary people can make in their entire lives. In reality, the annual salary of executives of general listed companies is not even as high as that of some outstanding anchors. If we talk about the top ones, even the income of first-line celebrities is not as high as that of first-line anchors who sell goods. Don't think this is an exaggeration, this is the reality. The elimination rate of anchors is very high, 80% of anchors are eliminated in the first three months, but compared with ordinary jobs, anchors have a lower threshold, and basically anyone can try . There are more opportunities than ordinary people, and all are equal, which provides many ordinary people with a channel to rise. It can be said with certainty that being an anchor is one of the priority careers for ordinary people to change their fate through their own efforts within the legal scope. 03Being a broadcaster should avoid greed and create value to get high salaryMany people become anchors with the mentality of making a lot of money quickly, so when they are looking for a job, the salary they offer often exceeds the employer's expectations, and is even a bit unbelievable. For example, the anchor in the picture below asked for a guaranteed salary of 6,000 + 45 commission. In fact, this requirement is difficult to achieve in the live broadcast industry, unless the guild that employs the anchor is a charitable organization. Obviously, the guild wants to make money, which is impossible. Then there is another possibility that some fraudulent companies will meet the anchor's requirements. Some anchors may not be clear about the industry salary system and think that being an anchor is just about making money, so they put forward unrealistic demands, which can only be met by scammers. It is important to know yourself. How much money an anchor can make depends on the value created by the anchor, or more precisely, the turnover of entertainment live broadcasts and the turnover of anchors who bring goods. How much salary an anchor can get and what kind of treatment he or she can get ultimately depends on the value he or she creates. Whether it is the guild or the anchor, both sides must cooperate for mutual benefit and win-win results. After all, no one's money comes from floods. Anchors should have a good attitude when looking for jobs, and provide good services when the guild is operating. Only when a virtuous cycle is formed will the industry get better and better, and everyone can make money! From ancient times to the present, in any industry, money is not earned by one person. An organization can only grow and develop if it has profits, and only then can it have more resources for anchors. No one will help you for free if they don't make money, except your parents. Since you have chosen to be a streamer, you should live stream steadily and earn money diligently. There is no shortcut to success. As a guild leader said, if you have a positive attitude and live stream steadily, basically there is no such streamer who cannot succeed. Author: Source: WeChat public account "Audio-visual Observation" |
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