I believe everyone is familiar with the Amazon platform, which is one of the cross-border e-commerce platforms. However, some people may be unfamiliar with the Amazon One event, and don’t know what Amazon One means? Next, we will explain this to you. Cyber Monday refers to the first Monday after Black Friday and is one of the most popular shopping days of the year in the U.S. On this day, many merchants will offer considerable discounts in their online stores to attract customers. Amazon.com will start? The 2021 Amazon Online Sale will start on November 29 and end on December 5. In order to increase the traffic of Amazon stores, merchants can do the following: 1. Preheat in advance During the online event, in order to increase product exposure, we need to promote the event and products. 1. Post advertisements on promotional platforms such as Facebook and Twitter to inform potential customers of our Thanksgiving activities in advance and attract their attention. 2. Adjust the bids for Amazon ads based on past keyword performance, and increase the bids where necessary and decrease the bids where necessary. Also pay attention to optimizing keywords. 2. Make use of the fan effect In the social media era, fan content is an indispensable source of original content in terms of appeal, readability, dissemination, and real-time performance. Fan content not only perfectly fits the topics and products of businesses, but is also more practical. 3. Launch a lucky draw event For those audiences who have clear needs but still have to wait a long time before they can start a shopping spree, sweepstakes can ignite their desire to consume and let them enjoy the feeling of "instant victory." In fact, Amazon's online promotion is a promotional event, which is usually held on the first Monday after Thanksgiving. Merchants participating in such activities can bring more traffic to their stores. Therefore, before participating, merchants must make relevant plans to attract traffic to their stores and improve their store conversions! |
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