Lazada announces the rhythm and gameplay of Double 11 activities at each site

On October 31, Lazada officially announced the rhythm and gameplay of the Double 11 event, which consists of a warm-up period and a big promotion day. The peak promotion days of each site have been extended from one day to three days except for the Vietnam site. In addition, the platform also provides big promotion activities with certain differentiated characteristics for sites in various countries.

Specifically, the registration deadline for the Malaysia station is November 9, the warm-up period is November 1-10, and the peak day is November 11-13. In terms of gameplay, the platform offers two promotional activities: "Lazada Bouns" and "Free Shipping".

Lazada Bouns offers consumers a discount of RM9 for every RM90 spent. This discount benefit can be used across participating stores and can be stacked. Participating stores will receive exclusive labeling and exclusive display space on the event page, and merchants only need to bear 60% of the discount cost, and the remaining 40% will be subsidized by the platform.

Free Shipping is the main promotion of the Malaysia site. Since local consumers prefer free shipping products, the platform recommends sellers to participate in this "buy three free shipping" event. Merchants can set the free shipping product range and geographical range according to their needs. After participating in the event, the product will be exposed in more channels and enjoy exclusive labeling. The free shipping fee will be borne by the merchant.

The registration deadline for the Philippines site is November 9, the warm-up period is November 4-11, and the peak days are November 11-13. In the Philippines site, Lazada Bouns and Free Shipping are also the main promotional projects of the platform.

For sellers participating in Cashback, the cost of coupons will be reduced from 50% to 30%, and the rest of the cost will be borne by the platform. For sellers participating in the free shipping project, the project commission is 5.8%, the platform will subsidize part of the shipping cost, and the commission for each successfully delivered product is 100 pesos.

The platform also recommends that sellers offer limited-time maximum discounts in the first two hours before the D11 promotion peak period (11.11 0:00-2:00), and put hot-selling products on sale during this period, which will further increase store traffic and conversion rates.

The registration deadline for the Singapore site is November 5, the warm-up period is November 6-11, and the peak days are November 11-13. The platform mainly promotes two gameplays in Singapore: Lazada Bouns and Flash Sale.

During the D11 promotion peak day, consumers can get an instant discount of 8 SGD for every 80 SGD spent in participating Lazada Bouns stores, and the discount can be used across stores. The discount is jointly funded by the platform and merchants, with the platform subsidizing 40% of the cost for merchants.

Flash Sale is one of the most visited channels on the entire platform during the Singapore promotion. Products registered for Flash Sale will be specially displayed in the Flash Sale channel, which increases the exposure of the products and traffic to the store, which can accelerate users' purchasing decisions and effectively improve conversion rates. It is worth noting that Singapore sellers participating in the D11 promotion must register for Free Shipping Max or free shipping for all stores.

The registration deadline for the Thailand site is November 5, the warm-up period is November 7-11, and the peak days are November 11-13. In Thailand, Lazada Bouns and seller coupons are the two main activities promoted by the platform.

For sellers participating in Lazada Bouns, the platform will co-invest 50% with them. If the merchant also signs up for Cashback (daily cashback), the merchant's investment can be reduced to 40%. For sellers participating in seller coupons, the minimum coupon strength is 50 THB or 5%, and at least 500 coupons must be prepared. Consumers can receive coupons from the pre-promotion period to the end of the peak day of the promotion, but the coupons can only be used for three days on the peak day of the promotion.

The registration deadline for the Vietnam site is November 8, the warm-up period is November 6-11, and the peak day is November 11. The main promotion activity of the Vietnam site is LazCoins.

Consumers can earn LazCoins in various ways, such as leaving comments or completing games, and can use coins to enjoy discounts or redeem various rewards at checkout. By directing traffic to product detail pages through the coin channel, sellers can reduce revenue costs by 30-40%, and exchanged coins can return 70%.

In addition, merchants can use the returned gold coins to increase the store's traffic and ranking in gold coin activity products, such as push and reminders in the LazCoin channel.