When opening a store on Amazon, replenishment is a skill that merchants must master, because once the inventory of goods is too low and there is no time to replenish, it will have an impact on the store. However, the Amazon platform recently stated that it will restrict replenishment, so what should we do? Next, we will explain this aspect to you. The main reason for Amazon sellers' replenishment restrictions is that the platform does not include inventory performance indicators in the platform requirements. For example, the current evaluation criteria are that sellers with scores below 450 will have inventory restrictions. In addition, if the replenishment quantity is too small, the transportation method, etc., your replenishment will also be restricted. If you encounter replenishment restrictions, sellers can try to break through from the following points: 1. For the same ASIN, create several follow-up links in the background; 2. Each follow-up link must reach the maximum delivery limit; 3. Build goods and plans for each link separately; 4. It is best to open multiple shipping web pages at the same time and submit them simultaneously. However, please note that you should not create too many follow-up sales for the same listing in the same store, as this may easily lead to the risk of abuse of variant warnings. How to avoid stocking restrictions? If you want to avoid replenishment restrictions, just do the following: 1. There should not be too much cargo on the way. 2. It is best to use express delivery, such as UPS, DHL, etc. 3. Remove unnecessary cargo shipment plans. The number of allowed shipments = the maximum allowed inventory level - the inventory limit used. However, it is not clear how to calculate the "maximum allowed inventory level" and "inventory limit used". In fact, the maximum allowed inventory is generally = average daily sales * 90 days. Generally speaking, Amazon provides enough warehouse space for most items to sell out within 3 months. Inventory refers to the usage = inventory + incoming goods (including in transit) + inventory to be removed + reserved inventory for orders to be distributed. Therefore, when it is found that the quantity that can be sold is small and the quantity that can be provided is small, the first thing to consider is whether the goods are being stored (including in transit) and whether the transportation speed is too slow. In fact, if Amazon restricts replenishment, merchants don’t need to be nervous or worried. As long as you can make a good plan, take relevant measures, and ensure that there are not too many goods on the way, it will be fine! Finally, I hope this article can help everyone! |
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