Traffic is an important basis for store conversion rate. Only when the store has traffic can there be transactions. And the more traffic there is, the better the store ranking and the higher its popularity. So how can a new Shopee store increase traffic? 1. New products are released in different time periods The search ranking of new products will be relatively high among similar products. Adding new products in small batches at different time periods every day will help the store's continued exposure. 2. Manually pin products On the My Products page, you can click Boost Now to select 5 products to be exposed within 4 hours. You can then place the product at the top of the corresponding category page. 3. Follow fans Fans are an important source of store traffic and orders. In the early stages of store operations, increasing fans is a very important part of operations. Sellers can actively follow fans to increase store exposure. At the same time, low-price promotions can also help stores attract traffic and increase fans. 4. Backstage registration activities Registration channel: The Marketing Center of the Seller Center in the backend of each site will regularly release event registration notifications, please actively sign up and participate. 5. Search ranking mechanism Optimize product names and descriptions based on popular search terms and tags Popular Searches: Through popular search terms, you can understand and adjust product categories and names to increase search exposure. Hashtag: Increase exposure by adding popular tags to product descriptions (both are updated in real time). 6. Internal traffic diversion - categories The product selection focuses on trendy products with high cost-effectiveness, and hot-selling products are put on the shelves in a timely manner based on the market dynamics provided by the merchant manager every week. 7. Optimize product titles and descriptions 8. Product quantity occupies capacity search The more products a store has, the better, and the quality must be there, both quantity and quality. Especially in Taiwan and Thailand, buyers prefer relatively specialized boutique stores. Other sites have no obvious preference for product quantity, but it is recommended that sellers regularly screen out products that have not been sold for a long time and remove them from the shelves to improve the conversion rate of the store's overall SKU. The above are some tips for increasing traffic for new Shopee stores. In addition, you can also use hot search terms and tags to quickly increase traffic. |
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