How to choose words for Shopee titles? Introduction to word selection methods

As a cross-border e-commerce platform, Shopee is also very popular among consumers. Many netizens like to buy overseas products on this platform. After successfully registering a store account, you need to do a series of basic settings and decorations for the store. So how to choose words for Shopee titles?

How to choose words for Shopee titles?

1. Look at similar products and refer to peers. The most direct way is to look at similar products. Because of cultural differences, sometimes we don’t know the names of many things. We can look at peers and if we see words that match our own products, we can just copy them.

2. Select keywords for advertising. Through Shopee's paid advertising window, we can see which keywords that match our products have a higher search volume and use them directly, which is a bit similar to selecting keywords for through trains.

3. Product labels. One product can have 18 labels, and you can directly refer to peers for this.

4. Title combination. Because Shopee does not have a detailed page with pictures and texts, the main picture and title need a lot of product information and marketing information. It is recommended not to have too much nonsense. We should find ways to let buyers quickly get our selling points. I recommend my own combination: marketing words (such as immediate delivery of spot goods, how much is the price of a few pieces) + product feature words (such as breathable, cool, size, material, etc. related to product features) + secondary marketing words (such as free shipping, buy two get one free, etc.).

5. Do not repeat the title of the same item. Even if it is the same item, the title cannot be exactly the same to prevent being identified as duplicate distribution. First enter the word, the name of the category product you want to make can be some hot words below. These related category words can be used on the product, or modify one or two, but do not change the main word to increase the possibility of being searched. This is the first method!

6. Look for words from the hot-selling products of similar types, or use a single word: first exclude the products that are advertised, and give priority to the natural rankings, based on the comprehensive ranking of quantity and various indicators! Find a product that is collected or reserved the most, and how to use the words does not necessarily have to be copied completely.

That’s all I have to share with you about Shopee’s product selection methods and techniques. Dear Shopee merchants, if you want to open a store on this platform and operate it well, you must master the above techniques.