How does Pinduoduo prepare for Double 11? What are the tips?

Now, merchants who have opened stores on Pinduoduo are actively preparing for this year's Double 11 event, because Double 11 events have always been very large e-commerce events with a lot of traffic. So how does Pinduoduo prepare for Double 11?

How does Pinduoduo prepare for Double 11?

1. Have a positive attitude

According to your own ability, you should neither stand aside and watch, nor invest too much. Know your own strength, and don't think that you can make a year's sales in Double Eleven. The result of being too greedy is a large backlog of inventory, and the original profit is also eaten up by the inventory clearance. You should make reasonable estimates, set overall goals and stage goals, and finally fight a good battle for your Double Eleven.

2. Before Double 11, Pinduoduo should warm up and focus on attracting traffic

The preparation and groundwork before Double 11 should be done step by step. It is impossible to just increase investment on the day. The most important thing to pay attention to before Double 11 is the overall traffic of the store. First increase the traffic. Then, starting from October, through testing, select suitable main products to gradually attract traffic, guide collection and shopping cart.

In terms of traffic, we must first do a good job of natural traffic, determine categories, improve attributes, and continuously optimize product titles. The second is to use various advertising methods or WeChat groups to attract traffic.

The advantages of long-tail keywords are that they have less competition and lower prices, and they are more accurate and can better measure the market recognition of products. When the main product is determined in the later stage, it is necessary to promote it more vigorously, stir up some hot words, and increase the exposure of the product.

In addition, small and medium-sized sellers should also pay attention to channels outside the website. From their own perspective, they should make use of Weibo, WeChat, Moments, QQ groups, Tieba, communities and other channels. In the operation, they must choose a precise and targeted group of people, and they must pay attention to skills in channels such as QQ groups and communities, otherwise they will easily be kicked out or blocked. From the perspective of the platform, based on their actual situation, they can use other platforms and channels to participate in the Double Eleven event.

In addition to marketing to new customers, never ignore old customers. The conversion brought by old customers is very considerable. You can use SMS reminders, event incentives, special discounts, etc. to activate old customers.

3. After Double Eleven, stabilize traffic flow and increase daily sales

After Double 11, don’t relax immediately and think that everything is done. The follow-up work of Double 11 is also very important. First of all, we must do a good job in customer service and logistics; then, we must carry out a series of activities to continuously attract customers and reduce inventory; it is very important to do a good job in delivery, tracking, customer service, etc. after Double 11 to retain users and promote secondary conversions.

If Pinduoduo wants to prepare for Double Eleven, it must follow the above method. What I have introduced above are actually more skills. First of all, many friends think that they can sell a lot of goods on Double Eleven, and they hoard goods in a big way, but they end up piling up there.

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