How to set up Amazon video ads? How to play with ads?

We all know that compared with print ads, video ads are more attractive because of dynamic images and sounds, so their effect is definitely better. Therefore, many merchants have also set up video ads on Amazon. If there are new merchants who need to invest, how should they set it up?

How to play advertising?

Threshold for video advertising application: First of all, Asia currently stipulates that only brand registration is allowed to make video ads, so many people who are still hesitating whether to apply for a trademark can wake up. Branding is an unstoppable trend. Too many ways of playing can only be played by registered sellers.

Material requirements:

Size: no more than 500mb. Any files larger than 500mb will be rejected.

Length: 6-45 seconds, preferably no longer than 30 seconds.

Aspect ratio: 16:9, this is to adapt to the display habits of mobile devices.

Format: mp4.

After submission, you can also set the words. These are the basic requirements for advertising at present, and the requirements are not very high!

Advantages of advertising:

1. Good conversion rate. In fact, according to the test data, the conversion rate of sub-advertising is quite good, much better than the traditional effect! This is also easy to understand. The visual display of the product itself is much better than the picture and stiff text display, and it even has a good effect on brand promotion.

2. Good exposure position. In fact, it is given a very good display position. This display position is actually located in the middle of the word search page, and the exposure length is a whole line. The position and length of the entire exposure and display are good. From the display position of the Yagi advertisement, it can be seen that the platform attaches great importance to advertising!

3. Low cost means that at this stage, only a few people can really combine well with their efforts. Therefore, the acquisition cost is still very low. When a large number of people react and pay attention to it, it will not be as easy as imagined to carve out a path. Therefore, now is a good time.

What kind is good?

First: Be brief, concise and clearly present your ideas. Users will only give you a few seconds. How to capture the user's heart in these few seconds depends on your ability! Therefore, the selling point should be able to be pointed out immediately.

Second: It must have communication attributes, such as the foreign juicer marketing that was very popular in the early years. The way it works is worth learning from and thinking about.

If you want to set up Amazon video ads, you first need to meet the application threshold. Only merchants with brand registration can pay to place advertisements. If you don’t have a brand, then basically you can’t do it. If you pass the application, you can look at the requirements for video materials and do it according to the requirements.