What are the requirements for a Douyin store? How to operate it?

Now more and more businesses are opening stores on Douyin. If you want to open a franchise store on the Douyin platform, you must meet the requirements. What are the specific requirements? I believe many business friends have questions. Let's take a look at the conditions for opening a Douyin store.

The conditions for opening a Douyin store are as follows:

1. There are third-party stores, such as Taobao, Tmall, JD.com, etc., and there are also requirements for store ratings:

Taobao store requirements:

The store has been opened for more than half a year; the store has one diamond or above;

The store’s DSR score is no lower than the industry average.

Tmall store requirements:

Open for more than half a year;

The store rating is no lower than the industry average;.

JD.com store requirements:

The store has been opened for more than half a year;

The store star rating is 3 stars or above;

The store vane is greater than 9.1.

2. If you do not have a third-party store, but have more than 300,000 followers on Douyin, you can also apply. To open a Douyin store, you need to pay a certain deposit, up to 20,000.

How to operate a Douyin store after opening it?

1. Make a good video

Because the traffic on Douyin is basically for watching short videos, if the short video is well made, it will attract the attention, likes, comments or private messages of these Douyin users, and the platform will also set some default traffic to the store such as nearby, following and recommended. The whole process is to attract more people to watch the video. From attracting customers to closing deals, the brand's highlights and internal strengths should be well done.

In addition, there are also great requirements for short videos, because if the video cannot attract the user's attention within 15 seconds, it will definitely miss the traffic. Therefore, the video must be particularly fun and interesting, and the product must be good-looking, so that it can give users the most intuitive visual impact!

2. People who open Douyin stores

First of all, we need to analyze the target audience of Douyin. Although we know that everyone from elderly grandmas to 3-year-old children like to play it, the backbone force is still the post-90s generation. This group of people hopes to keep up with fashion trends, new content and entertainment spirit. If the Douyin store is not opened by this group of people, and the grandmothers who are not very good at playing Douyin, then it is not suitable to open a Douyin store.

3. Improve conversion rate

When describing a Tik Tok video, you cannot be simple and clear, but need to be more mysterious and suspenseful, mainly to arouse people's curiosity. This will arouse the user's desire to click. In addition, you can also take advantage of the popularity or be controversial, so that it can become popular.

If all Douyin users want to open a Douyin store, the prerequisite is that they must meet the requirements. In addition, after opening the Douyin store, they also need to master a series of operating skills for the Douyin store. After all, if no one knows about your Douyin store, it will not work.

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