How does Amazon determine whether a product is new? How to enter the new product list?

After we open a store on Amazon, we must upload products. This step is essential. How do we view products on the Amazon platform? Are they new products? I believe many Amazon merchants have questions. The following content will provide relevant introductions for everyone.

What are the requirements for entering Amazon's new product list?

1. Setting keywords on the listing. I just said that keywords on the listing are very important. When buyers search for keywords for a certain product, if this keyword matches your product listing keyword, it will be ranked at the top. Therefore, the higher the match between the product title and the search keyword, the better the ranking, and the lower the match, the worse the ranking. The best formula for listing: "Brand name + key long-tail word + product name (age/gender range) + features/raw materials + model specifications/modifiers + size/color (sub-product)"

2. The ratio of product sales to weight value, strive to increase product sales and increase the weight of listing;

3. Product conversion rate and sales weight value ratio. Try to improve product conversion rate, thereby increasing sales and increasing the weight of listings;

4. Rating and quantity of product reviews;

5. The prices of related and similar products. For example, the prices of competing products and the prices of follow-up products. These will affect the ranking of our listings;

6. Account performance assessment. This is something that every account must do. According to the background performance assessment, several related assessments must be completed, and excellent assessments are the best.

Tips to improve Amazon’s new product rankings:

1. Do a good job of Amazon keyword optimization

Keyword optimization is the first and foremost step before you rank new products. You can try to filter, classify and collect keywords through relevant channels such as the Amazon search bar, similar product sales and high-ranking competitors, third-party keyword tools (such as Seller Home long-tail keyword mining, Scientificseller, Amzdatastudio, MerchantWords keyword search tool), and apply them to product titles and descriptions. Do not reuse the same keywords and ensure that the product title matches the keywords.

2. Amazon product title reference suggestions

Brand name + core word + product name (age/gender segment) + attribute/material + model/adjective + size/color (sub-product)

3. Increase Amazon product sales

Sales volume is the most critical step to improve the ranking of new products. Especially for products that want to enter the BSR rankings, the higher the sales volume, the higher the ranking.

Amazon's new product rankings represent some of the best-selling new products at the moment, and are also a reflection of operational capabilities. Therefore, many Amazon sellers want to enter the Amazon new product list, but don't know how to do it. This has been introduced to you in the above content.

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