Hello, fellow villagers. I am the village chief. A person can sell over 100,000 products by shooting Douyin videos at home. If you ask ordinary people what is the easiest thing to shoot on Douyin that will have the chance to successfully sell goods, then I recommend that you create an account to sell snacks. One person can take the photo at home, and the key cost is extremely low. 1. The big track of sustainable snacksFirst of all, let me talk about why we chose the snack product track. First, the audience is wide , and snacks are a typical track that meets the three high characteristics: high population, high consumption, and high conversion. Many products can be eaten by everyone, from three or four-year-old kindergarten children to people in their seventies and eighties. Secondly, the product conversion rate is fast . There are many snacks with low unit prices and high cost-effectiveness, such as 9.9 or 19.9 yuan, which makes it easy to increase conversion for users. Thirdly, the cost of filming is low , and you can film selling snacks by yourself at home. The key is that you don’t need to stock up on goods. Fourth, the product commission is high . Although some products are only 9.9 or 12.9 yuan, the commission is more than 30%. Fifth, the product has a strong visual effect . Snack products are now diverse, and merchants have done a lot of design in terms of packaging, shape, color and other aspects, so the visual effect presented is also very good. Especially for some young working women and mothers, sharing good snacks is better than promoting clothing or beauty products. 2. How should I take photos when I’m alone at home?We have just analyzed why we decided to enter the snack food market. Next, we will tell you some specific practices and mainly what you need to pay attention to. 1. Colloquial languageWhen taking photos of snacks at home by yourself, don’t try to act too professional. You act very professional, and people's impression of you is that you are a merchant who comes to sell goods, to brag, and to advertise. Be sure to express it in colloquial language as much as possible, as if you were recommending a product to your family, sisters, or colleagues. Your starting point is to help everyone save money, avoid pitfalls and find delicious food. So you should let users see your most authentic and natural state, and not just try to sell goods. The more natural you sound, the more users will want to hear you talk about your product. 2. Make the scene lifelikeWhen it comes to merchants selling goods, we emphasize professionalism. When it comes to individuals selling snacks at home, we emphasize that it should be part of daily life. So there is no need to deliberately arrange the scene, as long as the background is not messy, you can find your most comfortable state. Whether sitting on the sofa, on the living room floor, on the balcony, etc., it is very natural to communicate with users. Including the clothes you wear, there is no need to put on too much makeup. Keep it simple and refreshing so that users can focus on your product. 3. Product VisualizationWe just said that many foods now have great visual effects, so when we select products, we must pay attention to aspects such as the product's appearance. First, the large number of products must be displayed so that users can see them. Secondly, the color, ingredients, etc. of the product should be shown with more detail shots. Thirdly, let users see the product at first sight. Don’t waste time. Your product should appear in front of the camera in the first second. You’re eating, unpacking, arranging products, and so on. 4. Attractive benefitsTwo bags for 6.9 yuan, 20 sticks for 9.9 yuan, and 50 packs for 129.9 yuan. There are a large number of such products with high ratings and high sales on Douyin. Ordinary people should not sell snacks for more than 29.9 yuan, and all recommended foods should be priced within 19.9 yuan. First, we must emphasize the advantages of quantity and price. Secondly, the taste and ingredients of the product should be highlighted. Third, show your care for your customers. While recommending to customers, we also display the products, allowing people to intuitively see the product’s cost-effectiveness and generate an urge to place an order. 5. Recommend long-termFirst of all, I have to state a premise. To create this kind of account, you must have 1,000 followers before you are qualified to sell goods. Firstly, if a pure amateur wants to do such a product promotion, he or she must either buy an account or spend some money to increase the number of followers. Unless you have a great sense of the internet, it’s impossible to have over a thousand fans just by shooting a few videos. Of course, here is a good news for you all, that is, the new Douyin can now realize the function of selling goods with zero fans, so you can hurry up and get certified. Although there is a limit on the number of trailers that can be published, the number of products that can be added to the showcase is relatively large. Secondly, as a personal snack promoter, don’t dream of gaining hundreds of thousands of followers by shooting one or two hundred videos. It’s impossible. You may have taken four or five hundred photos, but only have ten or twenty thousand fans, but don't be disappointed. This type of account may have fewer fans, but the sales effect is very good. I have seen many accounts with tens of thousands of fans with sales of more than 50,000 or 60,000. So everyone, if you want to do it, you must have a long-term mindset. If you think you can quickly get sales by shooting dozens of videos, then don't try it. 6. Live streaming becomes a normal practiceWe have always emphasized that if one person works at home and relies solely on short video traffic to drive sales, the profits cannot be maximized. Therefore, live streaming is necessary to continuously emphasize and recommend long-recommended popular products through live streaming. The live broadcast scene can be in your own living room or room, and you can share it in a completely realistic way. The key is to normalize it. If you sell thirty to fifty more orders through live streaming a day, you can earn several thousand more yuan in revenue a month. Finally, I would like to recommend a few accounts to you. You can check them out. Some are done by individuals, and some are done by teams. The idea of teamwork is Tian Ji's horse racing and matrix thinking, while individual work means long-term hard work and gradual profit. Author: Village Chief, WeChat public account: Shili Village |
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