Does Amazon's change of main image affect the weight? Is it necessary to change it?

Amazon is also an e-commerce platform. For merchants who want to acquire foreign customers, Amazon is a good choice. Therefore, many merchants have also opened small stores on it. If a small store changes its main picture, will it affect its weight? After all, the platform also has its own algorithm, and merchants dare not adjust it at will.

1. Amazon changes the main image

It will have an impact. If you have sales, you don’t mind making the change (or your previous pictures were not good, and you think the pictures taken later are beneficial optimizations). If you don’t have sales, it’s okay to make the change.

2. Does it need to be replaced?

Any change that has an optimization effect is desirable, but the effect of each change should be evaluated before making it.

3. What are the requirements for Asian pictures?

First, the main picture is required to be pure white and larger than 1000*1000 pixels in size, accounting for more than 85% of the image size. The main picture cannot contain accessories, and cannot have watermarks, text, or promotional information, although some categories use gray backgrounds and scene pictures as main pictures.

However, we remind you that it is not recommended to use main images with a background other than white, because this is equivalent to leaving opponents with a way to complain, leaving security risks for subsequent normal operations.

The second is the sub-picture. The picture consists of 1 main picture and 8 sub-pictures, of which 6 are displayed directly, and the other 2 sub-pictures need to be clicked to view, but only very few users will choose to click on the last two to view, so how to match 6 sub-pictures to show product size and usage scenarios is one of the important means to increase purchase rate and conversion rate.

Finally, a reminder: Ya’s pictures have an invisible function, which is to use keywords to increase exposure. The so-called buried keywords are to use the product’s words to name the pictures. This will increase the weight of the keyword when uploading it, allowing more people to search for the product.

At the same time, I would like to share some experience here. If your pictures are stolen, you may consider not exposing it first. Wait until the opponent's links improve a little, and then file a complaint to Ya through the background. While safeguarding your rights, you can also make the main picture familiar to users, which can be said to kill two birds with one stone.

4. Can the main picture and video be deleted?

To remove a video, go to the Upload and Manage page. Find the video you want to remove. Click Delete to approve the deletion. To remove a video that you previously uploaded through the Retail page, find and delete it.

The upload option is for buyers only. In the future, please use the upload and management functions in the platform to upload items. If you find a violation of the community guidelines on the platform, but you are not the owner of the product, please report it and provide feedback. When the service is found to be compromised, it is likely to receive bad reviews and lower ratings. Therefore, this will reduce conversion rates.

Replacing the main image on Amazon will affect the weight to some extent, unless the image does not have any clicks. Otherwise, the image will either get better or worse after the replacement. These are two aspects. Therefore, before changing the image, you should make an evaluation. If you are sure you want to change it, then proceed with the operation, and there will basically be no problem.